# Blackout Sparkling Beverage Bottles The Haze is a Sparkling Soft Drink in an Entirely Black Bottle By Rebecca Byers | Published 2016-02-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-haze References: [packagingoftheworld](http://www.packagingoftheworld.com/2016/02/the-haze.html) The Haze is a Polish sparkling soft drink boasting an entirely blackout bottle design, save for three tiny, emblem-shaped white logos. The first reads the brand's name, while the second reads "0% alcohol" and the third reads, "100% chill." The unique beer-branded soda beverage is sure to confuse shoppers at first glance, but the informative notes will set things straight. Designed with designated drivers and general non-drinkers in mind, the Haze is a soda that looks like a beer when you are drinking it, making it a great option for sober drivers looking to avoid questions about their can of soda. Based in Sopot, Poland, the Haze is an innovative brand looking to fill a growing category: those who avoid alcohol but are looking for something to help them unwind. ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Blackout Bottle Design:** The use of an entirely black bottle design for non-alcoholic beverages presents an opportunity for unique branding and differentiation in the market. - **Beer-like Soda Beverage:** Creating soda beverages that resemble beer can appeal to designated drivers and non-drinkers, providing them with a refreshing and alternative option. - **Non-alcoholic Beverage Category:** The growing demand for alcohol-free alternatives opens up opportunities for innovative brands, like The Haze, to offer unique and appealing beverages for those seeking to unwind without alcohol. ### Who This Affects Most - **Beverage Manufacturing:** The use of blackout bottle designs and the creation of beer-like soda beverages can disrupt the beverage manufacturing industry by offering new and distinctive products to consumers. - **Branding and Packaging:** Blackout bottle designs present an opportunity for branding and packaging designers to create visually striking and memorable packaging for non-alcoholic beverages. - **Hospitality and Entertainment:** Beer-like soda beverages can provide a unique offering for designated drivers and non-drinkers in the hospitality and entertainment industry, allowing them to enjoy a refreshing and socially acceptable alternative to alcoholic beverages. ## Related on Trend Hunter - [Hazy Non-Alcoholic Beers](https://www.trendhunter.com/trends/hazy-nonalcoholic-beer.md) - [Alcohol-Free Hazy IPAs](https://www.trendhunter.com/trends/partake-brewing-hazy-ipa.md) - [Bubbly Non-Alcoholic Beverages](https://www.trendhunter.com/trends/prosecgo.md) - [Premium Zero-Alcohol Seltzers](https://www.trendhunter.com/trends/white-claw-0-alcohol.md) - [Hops-Infused Sparkling Water](https://www.trendhunter.com/trends/sidekick-sparkling-hop-water.md) - [Non-Alcoholic Hard Seltzers](https://www.trendhunter.com/trends/non-alcoholic-hard-seltzers.md) - [Dry-Hopped Non-Alcoholic Brews](https://www.trendhunter.com/trends/hoplark-00.md) - [Non-Alcoholic Spritzers](https://www.trendhunter.com/trends/weekday-vibes.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md)