# Co-Branded Mother's Day Products Sober(ish)™ and the Happy Can Join Forces for Mother's Day By Kalin Ned | Published 2025-05-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-happy-can References: [bevnet](https://www.bevnet.com/pr/2025/04/30/soberish-partners-with-the-happy-can-for-a-mothers-day-celebration-like-no-other) & [soberish](https://soberish.com/products/soberish-sampler-box)  [Sober(ish)™](https://www.trendhunter.com/trends/soberish) and The Happy Can have collaborated to create a distinctive Mother's Day offering that combines [non-alcoholic beverages](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails) with cannabis-infused options in a curated gift box. The limited-edition Soberish Mother’s Day Sampler Box includes Sober(ish)™'s alcohol-free shots alongside The Happy Can's mood-enhancing sodas. The products are accompanied by a playful motivational bracelet. The partnership between Sober(ish)™ and The Happy Can targets modern mothers seeking alternative ways to unwind and celebrate. The curated box decidedly brings together the growing sober-curious movement with the expanding market for [legal cannabis products](https://www.trendhunter.com/trends/fizzy-janes-and-happy-flowers). It also caters to evolving preferences for wellness-oriented indulgences that balance relaxation with intentionality. The Sober(ish)™ x The Happy Can gift box is available for a limited time starting May 1, 2025. Image Credit: Sober(ish)™ and The Happy Can ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 34% | Activity: 39% | Freshness: 39% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Alcohol-free Celebrations:** The rise of alcohol-free celebrations reflects a growing interest in health-conscious lifestyle choices and alternative ways to enjoy social occasions. - **Cannabis-infused Wellness Products:** The surge in cannabis-infused wellness products highlights consumer desire for natural mood enhancers that fit into a balanced lifestyle. - **Co-branded Holiday Offerings:** Co-branded holiday offerings showcase the potential for brands to collaborate in creating unique seasonal products that appeal to niche consumer interests. ### Where This Applies - **Non-alcoholic Beverage Industry:** The non-alcoholic beverage industry is expanding its reach by innovatively addressing consumer demand for healthier alternatives to traditional alcoholic drinks. - **Cannabis Product Industry:** The cannabis product industry is diversifying its offerings to cater to wellness-focused individuals seeking mood-boosting and relaxation solutions. - **Gift Box and Specialty Retail Industry:** Gift box and specialty retailers are tapping into themed and occasion-specific products to create engaging and personalized consumer experiences. ## Related on Trend Hunter - [Alcohol Alternative Sampler Boxes](https://www.trendhunter.com/trends/sampler-box.md) - [Alcohol-Free Sampler Boxes](https://www.trendhunter.com/trends/soberish.md) - [Euphoric Hemp-Infused Mocktails](https://www.trendhunter.com/trends/cali-sober.md) - [Giftable Cannabis Bundles](https://www.trendhunter.com/trends/fathers-day-bundle.md) - [Cannabis-Infused RTD Cocktails](https://www.trendhunter.com/trends/emerald-hour.md) - [Herbal Blend Mocktail Kits](https://www.trendhunter.com/trends/wishgarden-mocktail-kit.md) - [Low-Alcohol Cannabis Drinks](https://www.trendhunter.com/trends/mataroa-happy.md) - [Non-Alcoholic Advent Boxes](https://www.trendhunter.com/trends/non-alcoholic-advent.md) - [Cannabis-Infused Canned Cocktails](https://www.trendhunter.com/trends/readytodrink-thc-beverages.md)