# Dream-Fulfilling Handbooks 'The Happiness Project' by Gretchin Rubin Helps You Reach Your Goals By Venessa Fisher | Published 2010-01-08 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/the-happiness-project References: [happiness-project](http://www.happiness-project.com/happiness_project/about.html) Best-selling author [Gretchen Rubin](http://www.brightsightgroup.net/2011/01/gretchen-rubin.html) is on a mission to teach people how to live their best life by taking small concrete steps to achieve happiness. In her new book “The Happiness Project” Gretchen writes about her personal life lessons, current scientific studies, and teachings from popular culture including Benjamin Franklin, St. Thérèse, the Dalai Lama and Oprah. “The Happiness Project” has already topped the best selling charts and Gretchen’s advice has encouraged thousands to subscribe to her blog and monthly newsletter. Look for “The Happiness Project” as well as Gretchen’s other published work in stores now. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 4% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Books](https://www.trendhunter.com/books) ## Key Themes ### Why This Trend Is Growing - **Self-improvement Manuals:** Disruptive innovation opportunity: Develop an interactive digital platform that personalizes self-improvement manuals based on individual goals and interests. - **Positive Psychology:** Disruptive innovation opportunity: Create an AI-powered mobile app that delivers personalized positive psychology exercises and interventions to enhance well-being. - **Scientific Self-help:** Disruptive innovation opportunity: Develop a subscription-based service that offers access to curated scientific studies and expert advice for personal growth and happiness. ### Industries Being Reshaped - **Publishing:** Disruptive innovation opportunity: Transform traditional publishing by developing a platform for interactive and multimedia self-help content. - **Health and Wellness:** Disruptive innovation opportunity: Combine technology and wellness practices to create innovative solutions that promote happiness and well-being. - **Personal Development:** Disruptive innovation opportunity: Leverage AI and data analytics to provide personalized and scalable self-improvement solutions for individuals seeking personal development. ## Related on Trend Hunter - [Happiness Task Trackers](https://www.trendhunter.com/trends/blisscompass.md) - [Rapper-Backed Happiness Journals](https://www.trendhunter.com/trends/the-3x-happier-journal.md) - [Gratitude Tracker Apps](https://www.trendhunter.com/trends/get-happier.md) - [Mindfulness-Encouraging Challenges](https://www.trendhunter.com/trends/better-than-yesterday.md) - [Weekly Happiness Newsletters](https://www.trendhunter.com/trends/happylab.md) - [Dream-Achieving Management Apps](https://www.trendhunter.com/trends/dreamstore.md) - [Daily Self-Improvement Record Keeping](https://www.trendhunter.com/trends/the-book-of-life.md) - [Bite-Sized Daily Wellness Actions](https://www.trendhunter.com/trends/blisslist.md) - [Resilience-Focused Children's Books](https://www.trendhunter.com/trends/savvy-suzanna.md)