# Art Deco Home Makeovers The Hampstead Home in London Received a Thorough Renovation By Madison Mackay | Published 2018-03-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-hampstead-home References: [wallpaper](https://www.wallpaper.com/architecture/hampstead-house-by-groves-natcheva-london-england) & [grovesnatcheva](http://www.grovesnatcheva.com/) Architects Groves Natcheva completed a redesign and renovation on the Hampstead Home in London, England. The classic art deco residence featured a traditional 20th century home design, so the design team decided to keep the [original structure](https://www.trendhunter.com/trends/kilmory-house) and celebrate it instead of replace it. By replacing the roof and adding large, loft-like windows, the exterior of the home blends seamlessly with the contemporary interior. By knocking out multiple walls, the home now has an [open-concept design](https://www.trendhunter.com/trends/no-ordinary-house) that allows natural light to flood each room. The kitchen now has high-end finishes and a large door that opens to the garden, allowing for indoor/outdoor living. The end result of the renovation on the Hampstead Home is a space that effortlessly mixes old with new, for a refreshed living space that is full of detail and history. Image Credit: [Helenio Barbetta](http://www.heleniobarbetta.it/) ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 81% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Art Deco Revival:** Opportunity for designers to incorporate the classic art deco design elements into modern homes and buildings. - **Open-concept Living:** Growing trend of creating larger and more open spaces in homes to promote a more social and connected lifestyle, leading to opportunities for companies in home renovation and design. - **Indoor/outdoor Living:** Increasing demand for homes to feature spaces that allow for a seamless transition between indoor and outdoor living, creating opportunities for companies in architecture and landscaping. ### Where This Applies - **Home Renovation:** Companies in this space can take advantage of demand for innovative designs that blend classic and modern elements.​ - **Architecture:** Opportunities for architects to collaborate with interior designers to create designs that are visually stunning and promote a social and connected lifestyle.​ - **Landscaping:** Growing trend in designing outdoor spaces to create a natural extension of the indoor living space, creating opportunities for companies in landscaping and outdoor furniture.​ ## Related on Trend Hunter - [Luxuriously Artistic Homes](https://www.trendhunter.com/trends/child-studio1.md) - [Mid-Century Townhouse Renovations](https://www.trendhunter.com/trends/pine-heath.md) - [Minimalist London Homes](https://www.trendhunter.com/trends/158-purley-downs-road.md) - [House Renovation Projects](https://www.trendhunter.com/trends/hearth-house.md) - [Reimagined Edwardian Homes](https://www.trendhunter.com/trends/gunter-and-co.md) - [Modernist Home Renovations](https://www.trendhunter.com/trends/bauhaus-budapest-apartment.md) - [Understated Notting Hill Renovations](https://www.trendhunter.com/trends/knox-bhavan-1.md) - [Refurbished London Victorian Townhomes](https://www.trendhunter.com/trends/br-house.md) - [Juxtaposing Retro Cottage Homes](https://www.trendhunter.com/trends/drew-mandel-architects.md)