# Canadian Creator-Approved Campaigns The Hacksmith and Mentos Launch a Fizz-Powered Innovation By Georgia Wray Norsten | Published 2025-04-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-hacksmith References: [hacksmith](https://www.hacksmith.com/)  'The Hacksmith' is taking the internet’s favorite soda science experiment to explosive new heights in an electrifying collaboration with Mentos. Known for turning sci-fi concepts into real engineering feats, the Kitchener-based [YouTube](https://www.trendhunter.com/trends/pepsi-pioneers) creator has built the 'Mentos Fizzooka' -- a high-powered launcher fueled by the iconic Mentos and [cola reaction](https://www.trendhunter.com/trends/turn-up-refreshment). This is a viral-worthy invention and a cross-platform campaign that fuses digital play with hands-on innovation. For two weeks, [Fortnite Creative](https://www.trendhunter.com/trends/mentos-fizzookas-rocket) players can wield the Fizzooka in top maps like 'Piece Control 1v1' and 'Sky Wars.' Meanwhile, the real-life version, crafted by The Hacksmith’s team, blasts soda with firehose-like force -- pure, fizzy chaos brought to life with Canadian ingenuity. To amplify the fun, 30 physical Fizzookas have landed in the hands of influencers across the globe, turning a classroom experiment into an international spectacle. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 70% | Activity: 70% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Why This Trend Is Growing - **Gamified Marketing Campaigns:** Integrating video game elements into marketing strategies presents novel engagement methodologies that captivate digital audiences through interactive experiences. - **Influencer-based Product Launches:** Leveraging the global reach of influencers for product announcements taps into personal networks, creating organic buzz and international exposure. - **Science-based Entertainment Products:** Using scientific principles as a foundation for entertainment devices offers intriguing possibilities for hands-on learning and engagement. ### Industries Being Reshaped - **Digital Entertainment:** The convergence of real-life and virtual gameplay experiences spurs advancements in immersive entertainment platforms. - **Marketing and Advertising:** Innovative collaborations between creators and brands redefine traditional advertising, offering unique storytelling and brand immersion opportunities. - **Educational Technology:** The development of products that blend learning with fun has significant potential to transform educational approaches and student engagement. ## Related on Trend Hunter - [Candy-Branded Video Game Partnerships](https://www.trendhunter.com/trends/mentos-fizzookas-rocket.md) - [Promotional Influencer Videos](https://www.trendhunter.com/trends/activision-1.md) - [Influencer-Led Soda Campaigns](https://www.trendhunter.com/trends/bring-out-the-flavour-campaign.md) - [Canadian Fan-Based Campaigns](https://www.trendhunter.com/trends/performance-enhancing-canadians.md) - [Explosive Candy Launches](https://www.trendhunter.com/trends/warheads-atomic-fizz.md) - [Festive Creator-Led Series](https://www.trendhunter.com/trends/pepsi-pioneers.md) - [Pop Culture-Inspired Beverage Campaigns](https://www.trendhunter.com/trends/travis-kelce1.md) - [Sensorial Soda Campaigns](https://www.trendhunter.com/trends/hurts-real-good.md) - [Active Lifestyle-Supporting Campaigns](https://www.trendhunter.com/trends/become-your-player.md)