# Free-Range Dairy Iced Coffees The Guv’nor Cold Coffees Come in Three Flavors By Michael Hemsworth | Published 2025-01-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-guvnor References: [retailtimes](https://retailtimes.co.uk/new-iced-coffee-range-brings-coffee-clout-to-rtd-coffee-category/) & [tomparkercreamery](https://www.tomparkercreamery.com)  The Guv’nor cold coffees have been announced as a series of [ready-to-drink (RTD) iced coffee products](https://www.trendhunter.com/trends/readytodrink-cold-brew) from the [Tom Parker Creamery](https://www.trendhunter.com/trends/bedtime-milk) that will provide consumers with several options to try out this winter. The drinks come in three flavors including Original, Mocha and Caramel, which are each crafted with high-quality coffee alongside the brand's signature dairy for an extra-creamy profile. The coffees are each priced at £2.50, come in 500ml glass bottles and are arriving at [Ocado](https://www.trendhunter.com/trends/jimmys-iced-chocolate-milk) locations in the UK. CEO Rob Yates spoke on The Guv’nor cold coffees saying, "The cold coffee RTD category represents a huge opportunity for retailers as one of the key growth drivers of the UK coffee category. We know that this category speaks to Gen Z consumers, who show a preference for RTD cold coffee because it hits the spot when it comes to convenience, energy, and innovation." ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 57% | Activity: 68% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sustainability-focused Beverage Offerings:** Beverages made with sustainably sourced ingredients and eco-friendly packaging are appealing to environmentally conscious consumers. - **RTD Coffee Innovation:** Ready-to-drink coffee products are evolving to include premium ingredients and unique flavor profiles to capture the attention of diverse consumer demographics. - **Glass Packaging Revival:** The use of glass bottles for beverages is experiencing a resurgence, driven by consumer desire for sustainable and aesthetically pleasing packaging. ### Industries Being Reshaped - **Craft Coffee:** The craft coffee industry is seeing growth through the introduction of artisanal ready-to-drink offerings that deliver high-quality taste and convenience. - **Dairy Alternatives:** The dairy industry is exploring collaborations with coffee brands to enhance and diversify product offerings beyond traditional milk-based beverages. - **Eco-conscious Packaging:** The packaging industry is innovating with materials like glass to meet the increasing demand for sustainable and recyclable packaging solutions. ## Related on Trend Hunter - [Canned Plant-Based Coffee Drinks](https://www.trendhunter.com/trends/oatly-iced-coffees.md) - [Dairy-Free Ready-to-Drink Iced Coffees](https://www.trendhunter.com/trends/iced-coffee-range.md) - [Ice Cream-Flavored Iced Coffees](https://www.trendhunter.com/trends/victor-allens-coffee.md) - [Treat-Like Ready-to-Drink Coffees](https://www.trendhunter.com/trends/costa-coffee-frapp.md) - [Modernized Ready-to-Drink Coffees](https://www.trendhunter.com/trends/costa-coffee-readytodrink.md) - [Seasonal Cold Cafe Beverages](https://www.trendhunter.com/trends/chilled-coffee-range.md) - [Convenient Cafe RTD Beverages](https://www.trendhunter.com/trends/starbucks-readytodrink-range.md) - [Velvety Ready-to-Sip Iced Coffees](https://www.trendhunter.com/trends/emmi-caff-latte-creamy.md) - [Barista-Quality Canned Coffees](https://www.trendhunter.com/trends/lost-sheep-coffee-iced-drinks.md)