# Libido-Boosting Root Vegetable Powders The Gut Lab's Maca Blend Can be Used in Smoothies and Soups By Jana Pijak | Published 2023-05-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-gut-lab-1 References: [thegutlab](https://www.thegutlab.ca/shop/lab-essential-maca)  The Gut Lab's maca blend is a herbal supplement that helps to balance out hormones while acting as a [natural libido booster](https://www.trendhunter.com/trends/drink-redacted). Featuring a nutty aroma and butterscotch flavor notes, maca is a root vegetable that has been used as a Peruvian wellness remedy for thousands of years. It is a relative to broccoli, radishes and watercress, and can be used in smoothies, dressing recipes, soups and more for best results. Known to improve sex drive and to promote an overall sense of well-being, maca is a [nourishing superfood](https://www.trendhunter.com/trends/live-it-up) and a less intense alternative to more potent sexual wellness products. The Gut Lab is a [botanical supplement brand](https://www.trendhunter.com/trends/sleep-mood-support) that draws inspiration from history's greatest natural remedies to create its products. In addition to this libido support products, the brand carries a myriad of other supplements for everything from skin health to sleep. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 37% | Activity: 55% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Herbal Supplement Market:** The increasing demand for herbal supplements and natural remedies creates an opportunity for businesses to introduce maca and other root vegetables as a natural health solution. - **Plant-based Nutrition:** The growing trend of plant-based diets and cleaner eating creates an opportunity for maca and other root vegetables to be introduced as a nutrient-dense addition to smoothies, soups, and other meals. - **Sexual Wellness Supplements:** With an increasing demand for natural alternatives to traditional sexual wellness products, maca supplements can disrupt the sexual wellness market and become a popular choice among consumers. ### Where This Applies - **Health and Wellness:** Maca and other root vegetables can be introduced to the health and wellness industry as natural health solutions, creating opportunities for botanical supplement brands and health food stores. - **Food and Beverage:** The trend toward plant-based nutrition creates an opportunity for maca and other root vegetables to be introduced in food and beverage products, such as smoothies and soups. - **Sexual Wellness:** Maca and other root vegetables can disrupt the traditional sexual wellness industry, creating opportunities for companies to develop natural and effective products that cater to consumers seeking natural alternatives. ## Related on Trend Hunter - [Maca-Infused Men's Sexual Health Supplements](https://www.trendhunter.com/trends/maca-supplement.md) - [Vitality-Enhancing Smoothies](https://www.trendhunter.com/trends/banana-split-smoothie.md) - [Libido-Boosting Cocoa Powders](https://www.trendhunter.com/trends/moon-juice-cosmic-cocoa.md) - [Maca-Forward Women's Supplement Powders](https://www.trendhunter.com/trends/maca-for-women.md) - [Superfood-Infused Latte Blends](https://www.trendhunter.com/trends/salted-caramel-blend.md) - [Clean Ingredient Libido Supplements](https://www.trendhunter.com/trends/maude-male-libido.md) - [Instant Maca Latte Mixes](https://www.trendhunter.com/trends/maca-latte.md) - [Health-Promoting Superfood Blends](https://www.trendhunter.com/trends/organic-superfood-blends.md) - [Sexual Performance Gummies](https://www.trendhunter.com/trends/elm-and-rye.md)