# Helpful Umbrellas 'The Guide' Shows Tourists the Way By Ayman | Published 2008-11-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-guide-umbrella References: [behance.net](http://www.behance.net/Gallery/umbrella-the-guide/141016) If you are a tourist exploring a rainy city, The Guide umbrella might be a cool alternative to GPS devices to show your around and keep you dry (or away from the scorching sun) at the same time. The creative [umbrella design](https://www.trendhunter.com/trends/original-duckhead) serves as a guide of sorts with a [map of the city](https://www.trendhunter.com/trends/open-path) with highlighted cafes, restaurants and hot spots printed on the outside of the umbrella. This particular design by Cansu Cender features a map of Istanbul, Turkey, but it can be easily adopted to any area and sold at [tourism shops and bookstores](https://www.trendhunter.com/trends/city-guide-resorts) in these places. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 18% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **City Guide Umbrellas:** Developing umbrellas with printed maps of cities to provide tourists with an innovative way to navigate and explore urban areas. - **Multifunctional Umbrellas:** Creating umbrellas that serve multiple purposes, such as providing shade from the sun while also functioning as a map or guide for tourists. - **Tourist-focused Innovations:** Implementing innovative designs and technologies specifically targeting the needs and preferences of tourists, such as umbrellas with built-in maps or GPS systems. ### Sectors Adopting This - **Tourism:** The tourism industry can capitalize on the demand for unique and practical tourist products like city guide umbrellas. - **Retail:** Retailers can benefit from selling multifunctional umbrellas that cater to the needs of tourists and offer added value. - **Design and Manufacturing:** Designers and manufacturers can explore the potential of creating tourist-focused innovations, such as umbrellas with integrated tech or customized city maps. ## Related on Trend Hunter - [OLED Weather Umbrellas](https://www.trendhunter.com/trends/ori-umbrella.md) - [All-Weather Protection Umbrellas](https://www.trendhunter.com/trends/weatherman-trek-umbrella.md) - [Digital Travel Guides](https://www.trendhunter.com/trends/audio-guide-it.md) - [Umbrella-Affixed Tracker Cases](https://www.trendhunter.com/trends/apple-airtag-accessory.md) - [Connected Dual Functioning Umbrellas](https://www.trendhunter.com/trends/hulasol.md) - [City Travel Guides](https://www.trendhunter.com/trends/waywise.md) - [Lavatory Travel Guides](https://www.trendhunter.com/trends/encycloopedia.md) - [Real-Time App-Based City Guides](https://www.trendhunter.com/trends/the-welcome-app.md) - [Charity-Benefiting Umbrellas](https://www.trendhunter.com/trends/weatherman-puppies-golf.md)