# Minion-Themed Cafes Japan's THE GUEST is Transforming Its Menu to Promote 'Despicable Me 3' By Riley von Niessen | Published 2017-06-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-guest References: [hypebae](https://hypebae.com/2017/6/despicable-me-minion-cafe-japan) & [the-guest](http://the-guest.com/minion_fukuoka/) THE GUEST, a Japanese diner that has a series of locations across the country, will be hosting a number of different pop-ups to promote 'Despicable Me 3' with its Minions-themed dishes. It's reported that the unique pop-ups will travel to Hokkaido, Osaka, Aichi, Fukuoka, and Tokyo starting in July. As each location will only be open for a limited time, Despicable Me fans who have access to one of the pop-ups will have to act quickly in order to take advantage of the Instagrammable meals. THE GUEST's Minion-themed menu will include a range of food to suit virtually any consumer's needs as well, with everything from [curries and burgers](https://www.trendhunter.com/trends/back-to-the-future-menu), to [grilled banana desserts](https://www.trendhunter.com/trends/banana-candy) and refreshing yellow and blue drinks available. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 33% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Pop-up Themed Cafes:** The trend of pop-up themed cafes offers businesses a unique opportunity to attract customers with limited time promotions. - **Movie Tie-in Promotions:** Aligning promotions with popular movies, like Despicable Me 3, allows for creative marketing strategies that tap into a large fan base. - **Instagrammable Food:** The rise of Instagrammable food presents a disruptive innovation opportunity for businesses to create visually appealing and shareable dishes. ### Sectors Adopting This - **Hospitality:** The hospitality industry can leverage pop-up themed cafes to attract new customers and create memorable experiences. - **Entertainment:** The entertainment industry can utilize movie tie-in promotions to increase brand awareness and engage with fans. - **Restaurant and Food Services:** Restaurants and food services can capitalize on the trend of Instagrammable food by offering visually stunning dishes that encourage social media sharing. ## Related on Trend Hunter - [Cartoon Character-Themed Menus](https://www.trendhunter.com/trends/allday-minions-menu.md) - [Cartoon-Themed QSR Desserts](https://www.trendhunter.com/trends/mcdonalds-indonesia.md) - [Animation-Themed Ice Cream Treats](https://www.trendhunter.com/trends/cold-stone-and-despicable-me-4.md) - [Travel-Themed Anime Cafe Menus](https://www.trendhunter.com/trends/pronto-cafe-pokmon.md) - [Seasonal Anime Cafe Menus](https://www.trendhunter.com/trends/pronto-pokmon-menu-items.md) - [Anime-Themed Cafe Meals](https://www.trendhunter.com/trends/pokmon-cafe.md) - [Cartoon-Covered Bread Packaging](https://www.trendhunter.com/trends/brioche-pasquier-minions.md) - [Nautical-Themed Cartoon Cafes](https://www.trendhunter.com/trends/spongebob-squarepants-cafe.md) - [Action Movie Pop-Up Cafes](https://www.trendhunter.com/trends/deadpool-wolverine-popup-cafe.md)