# Emergency Aid Jewelry Jewelry by the Guardian Angel is a Savior in Dangerous Situations By Laura McQuarrie | Published 2014-05-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-guardian-angel References: [designtaxi](http://designtaxi.com/news/365365/Jewellery-Created-With-Wearable-Tech-That-Protects-Women-In-Times-Of-Danger/) & [the-guardianangel](http://www.the-guardianangel.com/) The [Guardian Angel](https://www.trendhunter.com/trends/slovember-campaign) is a line of [protective jewelry for women](https://www.trendhunter.com/trends/womenempowering-jewelry) created in a partnership between the JWT Singapore ad agency and [Association of Women for Action and Research](https://www.trendhunter.com/trends/fp-journe-chronomtre) (AWARE), designed to be high-tech, chic and provide instant aid in threatening situations. Guardian Angel jewelry has a rounded form that makes it look halo-esque and can be worn as either a bracelet or a necklace. In times of need, there's a button that can be pressed, but it's so discreet, it doesn't purposely look like a life-saving accessory. Once the button is pressed, the victim gets a call to their mobile phone, which gives them an excuse to get themselves out of a situation. In more dangerous situations, Guardian Angel can also be used to contact a designated "guardian angel," which makes them aware of the jewelry wearer's location. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 76% | Activity: 86% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry) ## Key Themes ### Why This Trend Is Growing - **Protective Jewelry:** A trend in fashion accessories that double as life-saving devices that provide security to women in dangerous situations. - **Discreet Emergency Devices:** A trend in discrete wearable technology that can be integrated into everyday fashion accessories to provide safety and security. - **Location-based Emergency Systems:** A trend in using location-based services to provide timely aid and emergency assistance. ### Industries Being Reshaped - **Fashion:** An industry that can benefit by incorporating wearable technology into their products for added functionality and increased customer safety. - **Mobile Apps:** An industry that can benefit from developing mobile apps that integrate with wearable technology for emergencies and security purposes. - **Emergency Services/security:** An industry that can benefit by creating systems and protocols that are integrated with wearable technology to respond to emergencies quickly and effectively. ## Related on Trend Hunter - [Luxurious Safety Bracelets](https://www.trendhunter.com/trends/luxurious-safety-bracelet.md) - [Symbolic Jewelry Collections](https://www.trendhunter.com/trends/protect-collection.md) - [Minimalist AI Jewelry Lines](https://www.trendhunter.com/trends/minimalist-ai-jewelry.md) - [Breast Cancer Awareness Jewelry](https://www.trendhunter.com/trends/olaeda-hopeful-heart-bracelet-for-breast-cancer-awareness.md) - [Empowering Jewelry Designs](https://www.trendhunter.com/trends/empowering-jewelry.md) - [Heartbeat-Mimicking Jewelry](https://www.trendhunter.com/trends/thetouch-locket.md) - [Women-Designed Jewelry](https://www.trendhunter.com/trends/gaillard-jewelry.md) - [Location-Tracking Safety Wearables](https://www.trendhunter.com/trends/orbit-protect-gps-tracker.md) - [Health-Tracking Swimmer Bracelets](https://www.trendhunter.com/trends/soswim-safety-bracelet.md)