# Male-Specific Self-Tanning Serums The Grey Men's Skincare Launched an All-New Self-Tanning Serum By Francesca Mercurio | Published 2021-09-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-grey References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/The_Gray_Mens_Skincare_taps_Virospack_for_new_selftanning_serum/179163) The [Grey Men's Skincare](https://www.trendhunter.com/trends/grey-bandits-midtown-denim-jacket) has released a brand-new self-tanning serum specifically formulated for men. The new Self-Tanning Serum reduces fine lines and nourishes the skin while providing a natural-looking tanned glow. It is specifically formulated for [men's skin](https://www.trendhunter.com/trends/caldera-lab1) and comes in a Virospack that ensures precise dispensing. The serum works best by firstly cleansing and exfoliating the skin and then mixing one to three drops into a moisturizer. Consumers can determine the level of intensity they'd like to achieve and build up their bronze by simply applying the desired drops directly to the skin. The Self-Tanning Serum comes in a 30 ml bottle, and thanks to its precise glass pipette, it will leave the face bronzed all season long. Image Credit: The Grey Men's Skincare ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 61% | Activity: 75% | Freshness: 10% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Male-specific Skincare Products:** The growing trend of male-specific skincare products presents an opportunity for companies to innovate with personalized formulas and packaging. - **Self-tanning Products for Men:** The rise in demand for self-tanning products specifically designed for men presents an opportunity for companies to expand their product lines and capture a growing market. - **Combining Skincare and Makeup:** The trend of skincare-infused makeup products presents an opportunity for companies to create multifunctional products that provide both cosmetic and skincare benefits. ### Industries Being Reshaped - **Skincare:** The skincare industry can capitalize on the trend of male-specific products and develop new formulations that cater specifically to the needs of men's skin. - **Beauty:** The beauty industry can tap into the demand for self-tanning products for men and expand their product lines to capture a growing market. - **Personal Care:** The personal care industry can combine skincare and makeup to create new multifunctional products that appeal to consumers looking for quick and easy solutions. ## Related on Trend Hunter - [Targeted Tanning Serums](https://www.trendhunter.com/trends/technocolor.md) - [Customizable Self-Tanning Serums](https://www.trendhunter.com/trends/gradual-selftanning-face-serum.md) - [Age-Defying Serum Tanners](https://www.trendhunter.com/trends/serum-tanner.md) - [Men-Targeting Anti-Aging Hair Serums](https://www.trendhunter.com/trends/antiaging-hair-serum.md) - [Skincare-First Self-Tan Drops](https://www.trendhunter.com/trends/self-tan-drops.md) - [Bronzing Champagne-Hued Serums](https://www.trendhunter.com/trends/isle-of-paradise-sunny-serum.md) - [Nourishing Bronzing Drops](https://www.trendhunter.com/trends/nourishing-bronzing-drops.md) - [Bronzing Serum Drops](https://www.trendhunter.com/trends/serum-drops.md) - [Men-Specific Skincare Products](https://www.trendhunter.com/trends/caldera-lab1.md)