# Urban Garden Branding The Green Heart Project Connects Students to the Food They Eat By Farida Helmy | Published 2014-05-30 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/the-green-heart-project References: [fuzzco](http://fuzzco.com/work/the-green-heart-project/) & [greenheartsc.org](http://greenheartsc.org) Giving The Green Heart Project a much-needed [brand revamp](https://www.trendhunter.com/trends/higgidy) to get students interested in the organization and its projects -- which tries to connect students to the food they eat -- creative design firm Fuzzco did an absolutely flawless job that genuinely hits all the right marks. Working on everything from apparel, collateral, e-commerce, illustrations, logo design, merchandise and print to responsive web design and the website, the design firm worked on refreshing The Green Heart Project. The bright and cheerful visual identity is bound to attract more attention for the Charleston-based community-supported organization and all of its good work [building gardens in schools](https://www.trendhunter.com/trends/where-the-good-things-gro) and getting students to take care of them. "The website features colorful slideshows, an interactive volunteer and events calendar and integrated ecommerce for donations and sales of [branded merchandise](https://www.trendhunter.com/trends/sweetgreen-merch)," says the design team at Fuzzco. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 83% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Green Heart Project Revamp:** Opportunity for creative design firms to assist nonprofit organizations with impactful and visually appealing branding strategies. - **Community-supported Organizations:** Opportunity for businesses to support and collaborate with community-supported organizations, such as The Green Heart Project, for positive social and environmental impact. - **Interactive Ecommerce for Nonprofits:** Opportunity for web design firms to create interactive ecommerce platforms that facilitate donations and sales for nonprofit organizations. ### Where This Applies - **Creative Design:** Opportunity for creative design firms to contribute to the branding and visual identity of nonprofit organizations. - **Nonprofit:** Opportunity for nonprofit organizations, like The Green Heart Project, to engage with businesses for resources and support. - **Web Design:** Opportunity for web design firms to create user-friendly and visually appealing websites for nonprofit organizations. ## Related on Trend Hunter - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Relaunched Meat-Free Food Brands](https://www.trendhunter.com/trends/birds-eye-green-cuisine-brand.md) - [Bright Brand Identity Updates](https://www.trendhunter.com/trends/big-hug-1.md) - [Gen-Alpha Targeted Packaging Designs](https://www.trendhunter.com/trends/sesame-workshop.md) - [Biophilic Design Brands](https://www.trendhunter.com/trends/greenery-unlimited.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Accessible Design Campaigns](https://www.trendhunter.com/trends/really-really-good-design.md) - [Striking Sustainable Packaging](https://www.trendhunter.com/trends/no-evil-foods.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md)