# Meat Producer-Branded Vegan Slices Pork Producer Tulip Ltd Launched the Green Butcher Line By Grace Mahas | Published 2019-10-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/the-green-butcher References: [foodbev](https://www.foodbev.com/news/pork-producer-tulip-ltd-releases-the-green-butcher-vegan-brand/) & [tulipltd](https://www.tulipltd.co.uk/) Tulip Ltd, a pork product manufacturer, recently launched The [Green Butcher](https://www.trendhunter.com/trends/cumberlandstyle-sausages) range -- a vegan line of sandwich slices. The company partnered with Co-op, a UK-based retailer, to create vegan slices with peppers that are high in protein and low in saturated fats. “We knew that if we were going to create a vegan product, we wanted to offer a healthier option for consumers and with our slices containing real vegetables, we have a big point of differentiation from other products in the sector," said Sam Reader, NPD and innovation controller at Tulip. The [plant-powered Green Butcher slices](https://www.trendhunter.com/trends/ham-alternative) are a cross between faux-meat slices and [cheese slices](https://www.trendhunter.com/trends/hard-cheese-slices) and have a recommended retail price of £1.75. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 75% | Activity: 78% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Meat Alternatives:** The rise of plant-based meat alternatives presents an opportunity for pork producers like Tulip Ltd to enter the growing vegan market. - **Healthy Vegan Options:** Creating vegan products that are high in protein and low in saturated fats opens up a niche market for food manufacturers looking to cater to health-conscious consumers. - **Differentiation Through Real Ingredients:** Incorporating real vegetables into vegan products can help brands stand out in the crowded vegan food sector, offering a unique selling proposition. ### Sectors Adopting This - **Meat Processing:** Meat processing companies can explore diversifying their product offerings by entering the plant-based meat alternative market, tapping into the growing demand for vegan options. - **Grocery Retail:** Grocery retailers can enhance their product portfolios by partnering with vegan food manufacturers and offering a range of vegan meat alternatives to meet the increasing consumer demand. - **Food Manufacturing:** Food manufacturers can capitalize on the consumer trend towards healthier food choices by creating innovative vegan products that are marketed as high in protein and low in saturated fats. ## Related on Trend Hunter - [Meat-Free Deli Slices](https://www.trendhunter.com/trends/deli-slice.md) - [Pre-Flavored Tofu Slices](https://www.trendhunter.com/trends/tofu-slices.md) - [Veggie-Forward Deli Slices](https://www.trendhunter.com/trends/plant-provisions.md) - [Spicy Meat-Free Pizza Toppings](https://www.trendhunter.com/trends/spicy-pepperoni-style-slices.md) - [Soy Protein Luncheon Meats](https://www.trendhunter.com/trends/luncheon-meat.md) - [Vegan Luncheon Meat Products](https://www.trendhunter.com/trends/food-brand-anew.md) - [Vegan Veggie Sausages](https://www.trendhunter.com/trends/plant-provision.md) - [Chef-Approved Plant-Based Meats](https://www.trendhunter.com/trends/redefine-meat-products.md) - [Frozen Plant-Based Meat Products](https://www.trendhunter.com/trends/frozen-plantbased-meat.md)