# Political Scarevertising Actual Sarah Palin Quotes Frighten You Into Voting By Ayman | Published 2008-10-31 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-greatest-moments-of-sarah-palin-oh-palin-video References: [trendhunter](http://www.trendhunter.com/ayman) & [coloribus](http://www.coloribus.com/paedia/reels/2008/10/31/514213/) Thanks to the viral Tina Fey and Obama Girl parodies, Sarah Palin must be the most parodied person of this past decade. Now, Palin is being used as a scarevertising technique to get you to vote, simply by showing her political talent (or lack thereof). The ad is a collaborative effort clip by Goodby Silverstein & Partners with Biscuit Filmworks and director Clay Weiner joining forces for ‘Oh Palin’, a clip of the very best of Sarah Palin. Timothy Plain edited news footage of Sarah Palin’s ‘greatest moments’ with world leaders with a model portraying Sarah Palin. However, all the audio clips are authentic and real. I will not spoil the fun for you, just watch the clip. The clip was made with creative director Jamie Barrett, copywriters Sarah Palin, Jamie Barrett, Craig Mangan, and Rafi Kugler. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 81% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What's Driving This Trend - **Scarevertising:** Using fear or shock to capture attention and motivate action through advertising. - **Parody Marketing:** Leveraging popular figures or trends to create humorous or satirical advertisements that generate buzz. - **Authentic Audio Clips:** Incorporating real and unedited audio clips in advertising to enhance authenticity and credibility. ### Who This Affects Most - **Advertising:** Opportunities for agencies to create innovative and attention-grabbing campaigns that utilize scarevertising and parody marketing. - **Political Campaigns:** Using creative and unconventional tactics, such as scarevertising, to engage and motivate voters. - **Video Production:** Demand for skilled directors and editors to produce engaging and authentic video content, like the "Oh Palin" clip. ## Related on Trend Hunter - [Boomer-Focused Voter Advertisements](https://www.trendhunter.com/trends/groom-a-boomer.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Horror-Inspired Sports Campaigns](https://www.trendhunter.com/trends/scary-good-campaign.md) - [Sketch Comedy Retail Commercials](https://www.trendhunter.com/trends/target-lady.md) - [Humorous Educational Campaigns](https://www.trendhunter.com/trends/ai-investment-fraud.md) - [Creative Eerie-Themed Soccer Campaigns](https://www.trendhunter.com/trends/scary-good.md) - [Unique AI-Generated Ads](https://www.trendhunter.com/trends/skinny-mobile.md) - [Blockbuster Shopping Campaigns](https://www.trendhunter.com/trends/black-friday-ad.md) - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md)