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# Potato-Themed Travel Sweepstakes
McAlister’s Deli Debuted the “The Great Spud Getaway”

By Grace Mahas | Published 2021-09-01 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/the-great-spud-getaway
References: [airbnb](https://www.airbnb.ca/rooms/32011367?locale=en&_set_bev_on_new_domain=1630002292_YzRhNTk2NzAzN2Jk&source_impression_id=p3_1630002294_Fqzwfox1TODhtBhH) & [mcalistersdeli](https://www.mcalistersdeli.com/spud-buds)

In honor of National Potato Month this September, [McAlister’s Deli](https://www.trendhunter.com/trends/steak-and-gorgonzola-salad) is launching the “The Great Spud Getaway” to pay homage to the ingredient used in its beloved dishes. Fans can enter to win a four-day, three-night all-expenses-paid trip for themselves and a guest to America’s potato capital. The winners will be housed in the unique Big Idaho [Potato Hotel](https://www.trendhunter.com/trends/haute-potato-collection) in Boise, Idaho, and receive a year's supply of free giant spuds from McAlister’s Deli.

Alongside the free food and potato-themed vacation, the winners will also have an array of potato-themed activities available, most notably the chance to take a ride in the Big Idaho Potato Truck, a 72-foot semitrailer with a 4-ton larger-than-life potato on board.

To enter the “The Great Spud Getaway,” post or tweet a photo of your spud creation using #spudbudsweeps and tagging @McAlistersDeli on Facebook (@McAlistersDeli), Twitter (@McAlistersDeli), or [Instagram](https://www.trendhunter.com/trends/take-a-hike-in-sevierville-tn) (@mcalistersdeli) by September 14th, 2021.

Image Credit: McAlister’s Deli

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 62% | Activity: 36% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels)

## Key Themes

### What Makes This Trend Stand Out

- **Potato-themed Travel Sweepstakes:** Opportunity to create themed sweepstakes for specific ingredient or cuisine and leverage social media to promote engagement.
- **Food-centric Vacation Packages:** Expansion of vacation packages that allow food enthusiasts to fully immerse in culinary experiences by including activities and accommodations that revolve around a specific ingredient or cuisine.
- **Branded Culinary Tourism:** Opportunity for food brands to collaborate with tourism boards to create branded culinary tourism experiences that showcase their products and increase brand awareness.

### Sectors Adopting This

- **Food and Beverage:** Opportunity for restaurants to create themed sweepstakes to promote their ingredients and engage with customers on social media.
- **Hospitality and Tourism:** Expansion of vacation packages and creation of themed culinary tourism experiences that cater to food enthusiasts, creating a unique selling point for hotels and tourism boards.
- **Digital Marketing:** Opportunity for digital marketing agencies to create successful social media campaigns around food and ingredient-centered themes to boost engagement and drive brand awareness.

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