# Branded Home Office Promotions Staples Canada Launched the Great Home Office Upgrade By Grace Mahas | Published 2022-02-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-great-home-office-upgrade References: [staples](https://www.staples.ca/collections/home-office-upgrade-10082) & [newswire](https://www.newswire.ca/news-releases/with-hybrid-work-here-to-stay-staples-canada-launches-the-great-home-office-upgrade-giving-every-canadian-100-to-upgrade-their-workspace-821815391.html)  Research commissioned by [Staples Canada](https://www.trendhunter.com/trends/office-essentials) found that 45% of Canadians do not have a workspace or home office - and of the 55% who do, half feel the need for an upgrade. To meet this need, Staples Canada debuted 'The Great [Home](https://www.trendhunter.com/trends/staples-home-office-sale) Office Upgrade.' The Great Home Office Upgrade is a new promotion that offers every Canadian $100 to upgrade their workspace. In February, customers who spend $400 on eligible workspace furniture, technology products, and accessories at Staples Canada stores or on staples.ca will receive a $100 Staples gift card. "We've heard many stories from customers who are still working from their dining rooms or are feeling sore because they lack the right [ergonomic tools](https://www.trendhunter.com/trends/ergonomic-workstations)," said John DeFranco, Chief Commercial Officer, Staples Canada. "Hybrid work is here to stay, and Staples is helping Canadians navigate this shift by offering $100 to upgrade their workspace." Image Credit: Staples Canada ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 7% | Activity: 20% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Flexible Home Office Solutions:** Offering products tailored to individual home office needs will create disruption in the workspace industry. - **Ergonomic Tools and Furniture:** Developing and promoting ergonomic tools and furniture for home office use will make a significant impact on the health and wellness industry. - **Exclusive Promotions for Remote Workers:** Providing specialized promotions and discounts to remote workers can create disruption in retail and e-commerce industries. ### Sectors Adopting This - **Workplace Furniture:** Incorporating flexible and ergonomic home office solutions can transform the traditional furniture industry. - **Technology Products:** Creating and promoting technological products for home office use can provide benefits and cause disruption in tech industries. - **Retail and E-commerce:** Offering exclusive promotions and discounts to remote workers can create disruption in traditional retail and e-commerce industries. ## Related on Trend Hunter - [Curated Office Essentials Collections](https://www.trendhunter.com/trends/office-essentials.md) - [Expansive Office Retailer Promotions](https://www.trendhunter.com/trends/staples-home-office-sale.md) - [Enhanced Office Retail Experiences](https://www.trendhunter.com/trends/staples-canada.md) - [Supportive Back-to-School Campaigns](https://www.trendhunter.com/trends/2024-backtoschool-campaign.md) - [Modernized Retailer Campaigns](https://www.trendhunter.com/trends/that-was-easy-campaign.md) - [Simplicity-Focused Back-To-School Campaigns](https://www.trendhunter.com/trends/backtoschool-shopping.md) - [Branded Small Business Contests](https://www.trendhunter.com/trends/boost-my-biz-contest.md) - [Home Office Starter Packs](https://www.trendhunter.com/trends/home-office-starter-pack.md) - [Small Business-Supporting Contests](https://www.trendhunter.com/trends/boost-my-biz.md)