# Festive Porridge Flavors The Great British Porridge Co. Unveiled a New Mix for the Holidays By Riley von Niessen | Published 2020-11-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-great-british-porridge References: [thegreatbritishporridgeco.uk](http://www.thegreatbritishporridgeco.uk/) [The Great British Porridge Co.](https://www.trendhunter.com/trends/oatrageously-original-instant-porridge) has announced a new festive flavor for the holiday season, adding an 'Apple & Cinnamon' instant porridge mix to its product range. Like all of the company's [instant porridge mixes](https://www.trendhunter.com/trends/malted-porridge), the new flavor is 100 percent natural, free of gluten, contains no dairy, and includes no added sugar. This gives the breakfast dish a naturally sweet and fruity taste, with flavorful apples and fragrant cinnamon complementing one another. The Apple & Cinnamon porridge joins five other flavors, which includes 'Classic Chocolate,' 'Red Berry & Pumpkin Seed,' 'Strawberry & Peanut Butter,' '[Caffe](https://www.trendhunter.com/trends/emmi-caff-latte-creamy) Latte' and 'Blueberry & Banana.' Founder of The Great British Porridge Co. Jacqueline Barleycorn spoke to the launch, stating "We have been desperate to launch a Christmas flavor and feel we have created something that not only tastes amazing, but is so evocative of Christmas." Image Credit: The Great British Porridge Co. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 13% | Activity: 4% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Festive Porridge Flavors:** Creating unique and seasonal porridge flavors for the holiday season can disrupt the breakfast market and attract a wider consumer base. - **Natural and Healthy Breakfast Options:** Developing instant porridge mixes that are 100% natural, gluten-free, dairy-free, and sugar-free taps into the growing demand for healthy and clean breakfast choices. - **Innovation in Sweet and Savory Combinations:** Experimenting with flavor combinations like 'Apple & Cinnamon' in porridge demonstrates the potential for creating unique and unexpected taste experiences in the food industry. ### Where This Applies - **Breakfast Foods:** The breakfast foods industry can adapt and diversify its product offerings by introducing festive and healthy porridge flavors. - **Health Food:** The health food industry can capitalize on the demand for natural and sugar-free breakfast options by developing more innovative and delicious porridge mixes. - **Food Innovation:** The food innovation industry can explore the use of unconventional flavor combinations in breakfast dishes to create unique and market-disrupting products like apple and cinnamon porridge. ## Related on Trend Hunter - [High-Fiber Instant Oats](https://www.trendhunter.com/trends/oatrageously-original-instant-porridge.md) - [High-Protein Low-Sugar Porridges](https://www.trendhunter.com/trends/great-british-porridge-co.md) - [Ready-to-Eat Cinnamon Porridges](https://www.trendhunter.com/trends/ambrosia-sweet-cinnamon.md) - [Instant Autumnal Oat Cereals](https://www.trendhunter.com/trends/bircher-muesli.md) - [High-Protein Dessert-Flavored Porridges](https://www.trendhunter.com/trends/fuel10k-porridge.md) - [Fruit-Forward Ready-to-Eat Porridges](https://www.trendhunter.com/trends/ready-to-eat-porridge.md) - [Versatile Ready-to-Enjoy Porridges](https://www.trendhunter.com/trends/porridge-pots.md) - [Holiday Dessert-Flavored Cereals](https://www.trendhunter.com/trends/mince-pieflavor-wheats.md) - [Decadent Health-Conscious Porridges](https://www.trendhunter.com/trends/quaker-heavenly-oats.md)