# Homey Comfort Porridge Flavors The Great British Porridge Co Has Introduced Two New Flavors By Michael Hemsworth | Published 2020-05-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-great-british-porridge-co References: [foodbev](https://www.foodbev.com/news/the-great-british-porridge-co-unveils-home-comfort-flavours/) & [thegreatbritishporridgeco](https://www.thegreatbritishporridgeco.co.uk) The [Great British Porridge Co](https://www.trendhunter.com/trends/great-egret-clubhouse) has announced two new product flavors that are intended to provide the comforts of home with a rich, indulgent flavor. The porridge flavors include the Caffè Latte and Classic Chocolate, which are both made with 100% natural ingredients and maintain a recipe that's free from added sugar as well as maintaining a vegan and gluten-free profile. The cereals are focused on premium flavor with a healthful spin to make them applicable to health-conscious consumers. Founder of The Great British Porridge Co Jacqueline Barleycorn spoke on the new porridge flavors saying, "We feel these two flavors bring something new and exciting to the porridge market whilst remaining 100% natural, vegan, gluten free and with no added sugar. The new chocolate porridge oozes with [real raw chocolate](https://www.trendhunter.com/trends/hotel-chocolat-drinking-chocolates) that has been made for us especially by Enjoy Raw. The Caffè Latte flavor follows the trend from the US for coffee flavor porridge and we expect it to be hugely popular over here. We are very excited to be launching these new flavors. We’ve had phenomenal success with our current range and look forward to offering our customers something new to enjoy.” ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 27% | Activity: 12% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Premium Flavor:** The new porridge flavors offer a premium taste experience with rich, indulgent flavors. - **Health-conscious Consumers:** The porridge flavors cater to health-conscious consumers by using 100% natural ingredients, being vegan and gluten-free, and free from added sugar. - **Coffee Flavored Porridge:** The Caffè Latte flavor taps into the trend of coffee-flavored products, offering a unique twist to traditional porridge. ### Where This Applies - **Food and Beverage:** The food and beverage industry can capitalize on the trend of premium flavor by creating gourmet porridge options with indulgent flavors. - **Natural and Vegan Foods:** The natural and vegan foods industry can develop products that are in-line with health-conscious consumer demands, using natural and plant-based ingredients in their offerings. - **Cereals and Breakfast Foods:** The cereals and breakfast foods industry can explore the coffee-flavored porridge trend, innovating with new flavor combinations and offering convenient and healthy breakfast options. ## Related on Trend Hunter - [High-Protein Dessert-Flavored Porridges](https://www.trendhunter.com/trends/fuel10k-porridge.md) - [Decadent Health-Conscious Porridges](https://www.trendhunter.com/trends/quaker-heavenly-oats.md) - [Flavorful Breakfast Porridges](https://www.trendhunter.com/trends/horlicks.md) - [High-Fiber Instant Oats](https://www.trendhunter.com/trends/oatrageously-original-instant-porridge.md) - [Indulgent Breakfast Oat Cereals](https://www.trendhunter.com/trends/instant-quaker-oats.md) - [Versatile Ready-to-Enjoy Porridges](https://www.trendhunter.com/trends/porridge-pots.md) - [Malted Porridge Cereals](https://www.trendhunter.com/trends/malted-porridge.md) - [Oat-Powered Breakfast Products](https://www.trendhunter.com/trends/moma-foods.md) - [Dessert-Like Protein Granolas](https://www.trendhunter.com/trends/fuel10k-granola.md)