# Plant-Based Porridge Pots The Great British Porridge Co. Breakfast Bowls are Easy to Prepare By Michael Hemsworth | Published 2020-06-18 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-great-british-porridge-co-breakfast-bowls References: [foodbev](https://www.foodbev.com/news/the-great-british-porridge-co-launches-new-breakfast-bowls/) & [thegreatbritishporridgeco](https://thegreatbritishporridgeco.co.uk) [The Great British Porridge Co.](https://www.trendhunter.com/trends/oatrageously-original-instant-porridge) Breakfast Bowls have been unveiled by the brand as a new range of [easy-to-prepare porridge products](https://www.trendhunter.com/trends/build-restore-porridge) that can be enjoyed virtually anywhere. The porridges are conveniently packaged in 100% recyclable pots that provide 60 gram servings maintain a plant-based recipe that's also naturally sweetened with no added sugar or gluten in the mix. The cereals come in three distinct flavor options including Caffé Latte, Classic Chocolate and Blueberry & Banana. The Great British Porridge Co. Breakfast Bowls were explained further by Founder Jacqueline Barleycorn who said, "There’s a huge gap in the market for a healthy and all-natural breakfast pot that can be enjoyed on the go. So many options available on the market are packed with sugar so we set out to prove that you can create something delicious using all-natural ingredients and no added sugar. Our Breakfast Bowls are the perfect choice if you’re short on time, but care about your health and well-being.” ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 37% | Activity: 47% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Convenience Foods:** Opportunity to create additional healthy, whole food plant-based products packaged in convenient on-the-go formats - **Sugar-free Snacks:** Opportunity to create snacks without added sugars to meet consumer demand for healthier options; using natural sweeteners could be an additional innovation angle - **Eco-friendly Packaging:** Opportunity to create more sustainable packaging solutions for on-the-go convenience foods, such as reusable or compostable designs ### Sectors Adopting This - **Plant-based Foods:** The plant-based food industry can leverage these trends to expand their product offerings and cater to busy, health-conscious consumers - **Healthy Snacks:** The healthy snacks industry can innovate by incorporating natural sweeteners, like fruit, to appeal to consumers looking for lower sugar options - **Packaging:** The packaging industry can explore options for eco-friendly, on-the-go container solutions for convenience foods ## Related on Trend Hunter - [Versatile Ready-to-Enjoy Porridges](https://www.trendhunter.com/trends/porridge-pots.md) - [High-Protein Low-Sugar Porridges](https://www.trendhunter.com/trends/great-british-porridge-co.md) - [High-Fiber Instant Oats](https://www.trendhunter.com/trends/oatrageously-original-instant-porridge.md) - [Gluten-Free Porridge Pots](https://www.trendhunter.com/trends/glutenfree-porridge-pots.md) - [High-Protein Dessert-Flavored Porridges](https://www.trendhunter.com/trends/fuel10k-porridge.md) - [Fruit-Forward Ready-to-Eat Porridges](https://www.trendhunter.com/trends/ready-to-eat-porridge.md) - [Plant-Powered Breakfast Jars](https://www.trendhunter.com/trends/oatsu.md) - [Flavorful Breakfast Porridges](https://www.trendhunter.com/trends/horlicks.md) - [Decadent Health-Conscious Porridges](https://www.trendhunter.com/trends/quaker-heavenly-oats.md)