# Barn Hotels The Grazing Goat Takes Country Living into the Big City With Amazing Amenities By Peter Vallas | Published 2011-02-19 | World Source: Trend Hunter, https://www.trendhunter.com/trends/the-grazing-goat References: [thegrazinggoat](http://www.thegrazinggoat.co.uk/fooddrink.html) & [thegrazinggoat](http://www.thegrazinggoat.co.uk/hotelrooms.html) The Grazing Goat is a fabulous restaurant in the heart of London that has recently expanded to include a [five-star hotel](https://www.trendhunter.com/trends/the-derby-london-city). This delightful eatery has made this hotel like no other hotel you have seen before in the city. The Grazing Goat hotel brings [country living](https://www.trendhunter.com/trends/a-place-in-the-country) without forcing you to leave London. The eight hotel rooms include oak floors, king-size beds and decor to match that of a [cozy ski chalet](https://www.trendhunter.com/trends/indoor-camping-experience). A night at the hotel is £195, but the experience is worth the price. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 50% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What Makes This Trend Stand Out - **Rural Chic:** Combining the comforts of the countryside with urban amenities presents opportunities for hotels to reach a new demographic. - **Hyperlocal Hospitality:** Creating a destination that is more than just a place to sleep by integrating a restaurant and bar creates a unique travel experience. - **Luxury Lodging:** Offering high-end amenities at a premium price can attract travelers looking for unique and exclusive experiences. ### Sectors Adopting This - **Hospitality:** Traditional hotels can incorporate rustic elements and offer a full-service dining experience to differentiate from competitors. - **Interior Design:** Creating a warm and cozy atmosphere with natural materials and earth tones can appeal to hotels looking to incorporate rural elements into their design. - **Restaurant:** Opening a hotel to complement an existing restaurant can provide a new revenue stream and broaden the restaurant's reach. ## Related on Trend Hunter - [Highly-Localized Village Restaurants](https://www.trendhunter.com/trends/the-pignear-bath.md) - [Sustainable Heritage Evoked Hotels](https://www.trendhunter.com/trends/the-pilgrm-hotel.md) - [Luxe Heritage-Inspired London Hotels](https://www.trendhunter.com/trends/covent-garden-hotel.md) - [Village-Luke Charming Hotels](https://www.trendhunter.com/trends/botree-hotel.md) - [Rustic Cottage-Core Staycations](https://www.trendhunter.com/trends/the-dairy.md) - [Affordably Decorated Getaways](https://www.trendhunter.com/trends/house-of-homegoods.md) - [Retro-Inspired Boutique Hotels](https://www.trendhunter.com/trends/the-hoxton.md) - [Bold Zoo Hotel Interiors](https://www.trendhunter.com/trends/reserve-hotel.md) - [Riviera-Inspired Dining Experiences](https://www.trendhunter.com/trends/hot-air-balloon-dining.md)