# Colorfully Disguised Pekoe Shops Alan Chu Creates a Color-Popped Storefront for the Gourmet Tea By Michael Hines | Published 2012-06-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-gourmet-tea References: [dezeen](http://www.dezeen.com/2012/06/12/the-gourmet-tea-by-alan-chu/) & [dezeen](http://www.dezeen.com/2012/06/12/the-gourmet-tea-by-alan-chu/) Brazilian architect Alan Chu has just created a [colorfully disguised storefront](https://www.trendhunter.com/trends/loacker-galaxy) for The Gourmet Tea. The Gourmet Tea is a Brazilian tea brand, known for its [colorful packaging](https://www.trendhunter.com/trends/first-harvest-green-tea) and organic teas. Alan Chun decided to play off of the brand's love for bright colors, creating a storefront that is filled with color and creativity. When closed, The Gourmet Tea's shop looks to be nothing more than a series of colorful wall panels. That all changes when the panels are unfolded and the counter is brought out. The walls and the counter unfold and pull out, revealing a [compact, street-side shop](https://www.trendhunter.com/trends/chapel-cafe). The entire design of the store is about saving space and secrecy; even the sign is hidden behind a beige flap. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 68% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Colorful Storefront Designs:** Disruptive innovation opportunity: Create vibrant and visually appealing storefront designs that surprise and attract customers. - **Compact and Space-saving Shop Layouts:** Disruptive innovation opportunity: Develop innovative store layouts that maximize limited space and provide a sense of secrecy or surprise when opened. - **Creative Branding with Hide-and-seek Elements:** Disruptive innovation opportunity: Incorporate hidden or concealed branding elements into store designs to create an element of intrigue and surprise. ### Industries Being Reshaped - **Retail Design:** Disruptive innovation opportunity: Explore unconventional and eye-catching designs for retail spaces that enhance brand recognition and customer experience. - **Tea Industry:** Disruptive innovation opportunity: Introduce unique and visually captivating tea packaging designs that reflect the brand's identity and attract customers. - **Architecture and Interior Design:** Disruptive innovation opportunity: Collaborate with architects and interior designers to create visually striking and space-saving storefront designs for various businesses. ## Related on Trend Hunter - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Immersive Boba Tea Shops](https://www.trendhunter.com/trends/yoozoo.md) - [Playful Tea Packaging](https://www.trendhunter.com/trends/onetotea.md) - [Tea-Honoring Angular Libraries](https://www.trendhunter.com/trends/atelier-xi-2.md) - [Reimagined Tea Pavilions](https://www.trendhunter.com/trends/wire-mesh.md) - [Pared-Back Coffee Interiors](https://www.trendhunter.com/trends/blue-bottle-coffee-shop1.md) - [Lantern-Like Tea House Pavilions](https://www.trendhunter.com/trends/tea-house-pavilion-1.md) - [Tea Atelier Stores](https://www.trendhunter.com/trends/tea-atelier.md) - [Dynamic Layered Interior Cafés](https://www.trendhunter.com/trends/caf-tondo.md)