# Boundary-Pushing Wellness Shows The Goop Lab on Netflix Invites Viewers to Explore Ideas with Goop By Laura McQuarrie | Published 2020-01-24 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-goop-lab References: [fastcompany](https://www.fastcompany.com/90455304/netflixs-the-goop-lab-is-branded-content-and-maybe-the-future-of-media) & [netflix](https://www.netflix.com/title/80244690) The Goop Lab is a new six-episode Netflix series that welcomes viewers into the world of wellness as seen by Goop, the company founded by Gwyneth Paltrow. Goop is known for its luxury products and wild health claims and in The Goop Lab, viewers are invited to join a journey to "explore ideas that may seem out there or too scary." In the first episode, The Healing Trip, The Goop Lab explores magic mushrooms and psychedelic psychotherapy. Netflix's The Goop Lab has the potential to be not just entertaining and informative but also a way for the brand to reach new audiences through a fresh channel. explores a wide range of controversial health topics ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 1% | Activity: 13% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Controversial Health Topics:** Exploring controversial health topics can lead to disruptive innovation opportunities in alternative medicine and wellness industries. - **Luxury Wellness Products:** Creating luxury wellness products can disrupt the traditional health and beauty industries by offering innovative and high-end solutions. - **Psychedelic Psychotherapy:** Developing psychedelic psychotherapy methods can disrupt the mental health industry by introducing alternative and potentially effective treatments. ### Who This Affects Most - **Alternative Medicine:** Offering alternative medicine solutions can disrupt the traditional healthcare industry and provide new therapeutic options for consumers. - **Wellness:** Innovating in the wellness industry can disrupt the lifestyle and self-care market, offering unique and holistic approaches to health and well-being. - **Mental Health:** Creating innovative mental health treatments can disrupt the mental healthcare industry, providing new avenues for healing and growth. ## Related on Trend Hunter - [Wellness-Themed Rental Pop-Ups](https://www.trendhunter.com/trends/wander.md) - [Auditory Healing Episodes](https://www.trendhunter.com/trends/higher-frequencies.md) - [Sleep Hygiene Series](https://www.trendhunter.com/trends/sleep-training-for-grownups.md) - [Branded Thought-Provoking Podcasts](https://www.trendhunter.com/trends/thoughtprovoking-podcast.md) - [Women-Focused Wellness Communities](https://www.trendhunter.com/trends/genwell.md) - [Immersive Wellness Experiences](https://www.trendhunter.com/trends/othership.md) - [Themed Holiday Fireplace Streams](https://www.trendhunter.com/trends/holiday-yule.md) - [Versatile Wellness Patches](https://www.trendhunter.com/trends/what-supp-co.md) - [Women's Wellness Platforms](https://www.trendhunter.com/trends/embodiment.md)