# Mapped Social Business Sites The Good World Highlights Socially Conscious Companies in the USA By Laura McQuarrie | Published 2014-05-15 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/the-good-world References: [swiss-miss](http://www.swiss-miss.com/2014/05/this-good-world.html) & [thisgoodworld](http://thisgoodworld.com/) The Good World is a website that highlights [socially conscious businesses](https://www.trendhunter.com/trends/buylokals) in the United States so that they are better able to reach consumers in their area, as well as connect and collaborate with other like-minded business owners. The site is quite simple and it's set up so that you can search a map of the USA by location, a specific type of good, or by category. When you click on one of the pinpoints on the map, you're taken to a [profile page](https://www.trendhunter.com/trends/openlistings) that explains a little more about what that business does. Becoming recognized on the Good World site requires businesses to sign up for a membership, which ranges from $250-$2,500 annually, depending on the size of the business—small nonprofits can join for free. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 60% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Socially Conscious Business:** Opportunity to create platforms that highlight and connect socially conscious businesses. - **Location-based Search:** Opportunity to develop tools that enable consumers to search for businesses based on their location. - **Collaborative Networking:** Opportunity to build online platforms that facilitate collaboration and connection between like-minded businesses. ### Where This Applies - **Social Entrepreneurship:** Disruptive innovation opportunities within the social entrepreneurship sector to support and connect socially conscious businesses. - **Technology:** Opportunities for tech companies to develop location-based search tools and collaborative networking platforms. - **Marketing and Advertising:** Opportunities for marketers and advertisers to provide specialized services for socially conscious businesses to enhance their presence and reach. ## Related on Trend Hunter - [Personalized Recommendation Assistants](https://www.trendhunter.com/trends/goodgoodtime.md) - [Ethical Neighborhood Convenience Stores](https://www.trendhunter.com/trends/betterforyou-store.md) - [Social Responsibility-Aligned Corporate Marketing](https://www.trendhunter.com/trends/goodbrand-impact.md) - [Sustainable Charcoal Brands](https://www.trendhunter.com/trends/the-good-charcoal-company.md) - [Purpose-Driven Brand Contests](https://www.trendhunter.com/trends/publicity-for-good1.md) - [Hunger Relief Initiatives](https://www.trendhunter.com/trends/hunger-relief.md) - [Digital Store Mappings](https://www.trendhunter.com/trends/birdie-store-locator-map.md) - [Travel Mapping Platforms](https://www.trendhunter.com/trends/travel-map-club.md) - [Global Love Story Maps](https://www.trendhunter.com/trends/wherewemetorg.md)