# Bamboo Paper Product Expansions The Good Roll Products are Arriving in the UK at Asda By Michael Hemsworth | Published 2023-07-15 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/the-good-roll-products References: [retailtimes](https://retailtimes.co.uk/asda-partners-with-the-good-roll-to-bring-sustainable-toilet-roll-to-uk-retail-market/) & [thegoodroll](https://thegoodroll.com)  The Good Roll products are being launched into the UK market thanks to an exclusive deal with retailer [Asda](https://www.trendhunter.com/trends/asda-and-the-good-rol) as part of the Amsterdam-based brand's foray into new markets. The products themselves are characterized as being 100% tree-friendly with a [100% bamboo composition](https://www.trendhunter.com/trends/caboo), while also being free from colorants, chlorine and fragrances to boot. The products each come in [plastic-free packaging](https://www.trendhunter.com/trends/betterway-bamboo) and the brand donates 50% of its profits to helping maintain toilets through its The Good Roll Foundation. Buying Manager for Household Paper at Asda Sarah Yorke spoke on the arrival of The Good Roll products at stores saying, "We love everything about The Good Roll’s ethos – not only the positive impact they have in less developed communities but also the fact that their products are produced using sustainable materials, are fully recyclable and made in Europe so they don’t need to be shipped from the other side of the world. We can’t wait to be able to offer our shoppers a more-ecofriendly product within our range.” ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 46% | Activity: 65% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Paper Products:** There is a growing trend for eco-friendly paper products made from sustainable materials like bamboo. - **Plastic-free Packaging:** The demand for products with plastic-free packaging is on the rise as consumers become more conscious of their environmental impact. - **Socially Responsible Brands:** Consumers are increasingly supporting brands that have a positive impact on communities and donate a portion of their profits to charitable causes. ### Where This Applies - **Paper Manufacturing:** The paper manufacturing industry has an opportunity to innovate by incorporating more sustainable materials, such as bamboo, into their production processes. - **Packaging Industry:** The packaging industry can seize disruptive innovation opportunities by developing plastic-free packaging solutions that are environmentally friendly and appeal to conscious consumers. - **Retail Industry:** Retailers have the opportunity to align with socially responsible brands and offer their customers eco-friendly products that support charitable causes. ## Related on Trend Hunter - [Sustainable Toilet Papers](https://www.trendhunter.com/trends/asda-and-the-good-rol.md) - [Luxury Bamboo Toilet Papers](https://www.trendhunter.com/trends/bamboo-toilet-tissue.md) - [Eco-Focused Toilet Paper Products](https://www.trendhunter.com/trends/sainsburys-toilet-paper.md) - [Sustainable Toilet Paper Brands](https://www.trendhunter.com/trends/sustainable-toilet-paper.md) - [Soothing Sustainable Bamboo Tissues](https://www.trendhunter.com/trends/bamboo-balsam-tissues.md) - [Minimally Packaged Cosmetic Wipes](https://www.trendhunter.com/trends/the-cheeky-panda-dry-wipes.md) - [Recycled Bamboo Toilet Papers](https://www.trendhunter.com/trends/rollieco.md) - [Plant-Based Retailer Expansions](https://www.trendhunter.com/trends/oddlygood-1.md) - [Value-Focused Toilet Paper Products](https://www.trendhunter.com/trends/cushelle-longer-lasting-rolls.md)