# Egg-Centric Dog Breakfasts The Good Egg Pet Food Company Upcycles Human-Grade Eggs for Dogs By Laura McQuarrie | Published 2024-08-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-good-egg-pet-food-company References: [petfoodprocessing.net](https://www.petfoodprocessing.net/media/photos/87-sights-from-superzoo-2024) & [evangersdogfood](https://evangersdogfood.com/the-good-egg-dog-food/)  At [SuperZoo](https://www.trendhunter.com/trends/pasta-for-dogs) 2024, the trade show for pet professionals, Evanger's offered a look at its latest innovation, a new line called The Good Egg Pet Food Company. Evanger's [upcycled rejected eggs](https://www.trendhunter.com/trends/power-pasta) from companies that hard-boil them for human consumption and repurposes perfectly good and nutritious eggs that would otherwise go to waste. In The Good Egg line, there are recipes inspired by classic egg dishes for humans, like the Denver Omelet, Bacon & Eggs and Steak 'n Egg. The [humanification of pets](https://www.trendhunter.com/trends/the-honest-kitchen-debuts) is leading doting owners to pamper their furry friends with meals that mirror their own culinary tastes. New products like the ones from The Good Egg Pet Food Company reflect a growing desire to treat pets with the same care and indulgence that people reserve for themselves. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 31% | Activity: 40% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Pet Food Humanification:** Pet owners increasingly seek to pamper their pets with meals that resemble human culinary experiences. - **Upcycled Ingredients:** Repurposing rejected human-grade food for pet consumption highlights a shift towards sustainable and waste-reducing practices. - **Egg-centric Pet Meals:** Egg-based pet food products cater to the demand for nutritious and novel meal options for dogs. ### Where This Applies - **Pet Food Manufacturing:** The development of pet food lines inspired by human cuisine reflects broader trends in pet pampering and dietary humanization. - **Sustainable Food Practices:** Utilizing upcycled ingredients from human food processes reduces waste and appeals to eco-conscious consumers. - **Specialty Pet Products:** Innovative pet food lines featuring unique ingredients offer differentiation in a competitive market. ## Related on Trend Hunter - [Breakfast-Flavored Dog Treats](https://www.trendhunter.com/trends/cheesy-over-easy-dog-treats.md) - [Diner Breakfast Dog Foods](https://www.trendhunter.com/trends/fromm-diner-line.md) - [Upcycled Dog Foods](https://www.trendhunter.com/trends/doggiebag.md) - [Dog-Friendly Quiche Bites](https://www.trendhunter.com/trends/quiche-bites.md) - [Dog Food Cookbooks](https://www.trendhunter.com/trends/dog-food-cookbook.md) - [Upcycled Animal Feeds](https://www.trendhunter.com/trends/do-good-foods.md) - [Upcycled Pet Treats](https://www.trendhunter.com/trends/upcycled-pet-treat.md) - [Human-Grade Dog Biscuits](https://www.trendhunter.com/trends/doggy-delirious.md) - [Affordable Human-Grade Dog Meals](https://www.trendhunter.com/trends/wholehearted-fresh-recipes.md)