# Gentle Vitamin C Serums The Good C Vitamin C Serum is Formulated to Prevent Irritation By Laura McQuarrie | Published 2021-01-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-good-c-vitamin-c-serum References: [thezoereport](https://www.thezoereport.com/p/dr-barbara-sturms-the-good-c-vitamin-c-serum-is-perfect-for-sensitive-skin-54341775) & [drsturm](https://www.drsturm.com/the-good-c-vitamin-c-serum/) As beneficial as [Vitamin C serums](https://www.trendhunter.com/trends/vitamin-c-booster-shot) can be for brightening skin, they can also be very acidic and irritating to those with sensitive skin—but Dr. Barbara Sturm's The Good C Vitamin C Serum was formulated with sensitive skin in mind. AS the brand describes, the product boasts "Vitamin C in three skin-friendly forms." The serum also contains Kakadu plum, another rich source of Vitamin C and zinc to help with the absorption of Vitamin C. The skin-friendly serum with three forms of Vitamin C is especially beneficial for its antioxidant properties and helps to boost the skin's radiance and diminish age spots and pigmentation. The serum also contains [hydrating ingredients](https://www.trendhunter.com/trends/la-roche-posay) like aloe vera and hyaluronic acid to make sure that the serum is as comfortable to use as possible. Image Credit: Dr. Barbara Sturm ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 46% | Activity: 55% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Sensitive Skin Vitamin C Serums:** Formulating Vitamin C serums for sensitive skin offers an opportunity for companies to cater to a previously underserved market. - **Multiformula Vitamin C Serums:** Creating Vitamin C serums with multiple variants of the vitamin offers an opportunity for companies to create even more potent formulations for improving skin health. - **Skin-friendly Skincare:** Developing skincare products with sensitive skin in mind offers an opportunity for innovation and growth in the competitive skincare industry. ### Who This Affects Most - **Skincare Industry:** There is an opportunity for companies in the skincare industry to develop and market specialized Vitamin C serums for sensitive skin. - **Beauty Industry:** Formulating skincare products that prioritize skin health, particularly for those with sensitive skin, offers an opportunity for companies in the beauty industry to stand out in a crowded market. - **Natural Skincare Industry:** Incorporating natural and gentle ingredients into skincare products, such as aloe vera and hyaluronic acid, offers an opportunity for companies in the natural skincare industry to provide effective, yet non-irritating solutions. ## Related on Trend Hunter - [Gentle Vitamin C Serums](https://www.trendhunter.com/trends/cluma-hydrabright.md) - [Hydrating Vitamin C Serums](https://www.trendhunter.com/trends/cluma-hydrabright-serum.md) - [Anti-Breakout Vitamin C Serums](https://www.trendhunter.com/trends/illuminating-serum1.md) - [Multifaceted Brightening Serums](https://www.trendhunter.com/trends/good-molecules-vitamin-c-serum.md) - [Single-Ingredient Brightening Serums](https://www.trendhunter.com/trends/supreme-c.md) - [Fast-Absorbing Brightening Serums](https://www.trendhunter.com/trends/brighter-days-vitamin-c-serum.md) - [Vitamin C Face Serums](https://www.trendhunter.com/trends/vitamin-c-face-serum.md) - [Blemish Toning Serums](https://www.trendhunter.com/trends/vitamin-c-23-serum.md) - [Clean Vitamin C Serums](https://www.trendhunter.com/trends/mychelle-perfect-c.md)