# Artistic Customer Service Ads The Goldfish for U Shops Shows How Far Employees Will Go By Ell Smith | Published 2021-01-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-goldfish1 References: [adsoftheworld](https://www.adsoftheworld.com/media/film/u_shops_the_goldfish) '[The Goldfish](https://www.trendhunter.com/trends/pumpkin-spice-grahams)' is an ad for the French retail chain U Shops which positions the brand as one that goes above and beyond for its customers. This [creative representation of customer service](https://www.trendhunter.com/trends/monday-platform) takes a more artistic and abstract approach, highlighting how far employees will go to ensure satisfaction. In the ad, a small girl shopping at the store asks the employee to watch over her fish, who is securely located in its bowl. The employee promptly drops the fish down the drain after tripping, setting off [an epic sequence of events](https://www.trendhunter.com/trends/heart-of-joy). The man chases after the fish through the drain pipes, into the ocean, eventually catching a ride on a boat to track down the little girl's pet. Image Credit: ad ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 2% | Activity: 28% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Artistic Customer Service Ads:** The use of artistic and abstract approaches in ads that highlight customer service creates a unique brand image. - **Employee Dedication:** Ads that show how far employees will go to ensure customer satisfaction can motivate employees to provide exceptional service. - **Narrative-driven Marketing:** Storytelling in marketing can create emotional connections with customers, and inspire customer loyalty. ### Sectors Adopting This - **Retail:** Innovative customer service ads can help retail businesses differentiate themselves from competitors and show dedication to customer satisfaction. - **Advertising:** Using narrative driven marketing in ads can help advertising agencies create more impactful and memorable campaigns. - **Entertainment:** Artistic customer service ads can provide entertainment value to consumers, while also promoting brand values and positive brand perception. ## Related on Trend Hunter - [Dish-Inspired Plushie Pop-Ups](https://www.trendhunter.com/trends/jellycats-fish-chips.md) - [Cracker-Sponsored Car Washes](https://www.trendhunter.com/trends/goldfish-car-wash.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Accessible Customer Service Ads](https://www.trendhunter.com/trends/accessible-customer-service.md) - [Miniscule Parade Floats](https://www.trendhunter.com/trends/the-littlest-float.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md)