# Elderly Athlete Photography Dean Bradshaw Photographs 'The Golden Years' in His Latest Series By Vasiliki Marapas | Published 2014-11-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-golden-years References: [behance.net](https://www.behance.net/gallery/21412661/The-Golden-Years-II) & [deanbradshaw](http://www.deanbradshaw.com/) Los Angeles-based advertising photographer Dean Bradshaw grew tired of photographing "serious images of [serious heroes](https://www.trendhunter.com/trends/curb-chain-collection)." In 'The Golden Years: Part II, Bradshaw takes a break from photographing tough sports guys and professional athletes, instead focusing on the often-forgotten "weekend warrior." It's no secret that our society is ageist. The elderly barely get a second glance, much less a moment of our time or thoughts. This thoughtful series reminds us of the vitality and spunk in [the elderly](https://www.trendhunter.com/trends/chinese-golden-age-models) folks that we're so quick to write off. The delightful series is amusing, vibrant and, best of all, it shows us that there is [life after retirement](https://www.trendhunter.com/trends/healthy-aging-symposium) -- and it doesn't have to be filled with crochet and cats. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 86% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Elderly Athlete Photography:** Opportunity to showcase the vibrant and active lifestyles of elderly individuals through photography. - **Challenging Ageism:** Opportunity to challenge societal stereotypes and perceptions of elderly individuals in a visually engaging way. - **Reimaging Retirement:** Opportunity to redefine the concept of retirement as a time of vitality, adventure, and fun. ### Sectors Adopting This - **Advertising:** Opportunity for advertising agencies to create campaigns that celebrate the active lifestyles of elderly individuals. - **Photography:** Opportunity for photographers to specialize in capturing the energy and vibrancy of elderly athletes. - **Social Awareness:** Opportunity for non-profit organizations and social media platforms to promote a more inclusive and positive narrative around aging and retirement. ## Related on Trend Hunter - [Pro-Aging Campaigns](https://www.trendhunter.com/trends/give-us-the-finger.md) - [Age-Celebrating Beauty Campaigns](https://www.trendhunter.com/trends/becauseofmyage.md) - [Elevated Senior Essentials](https://www.trendhunter.com/trends/remsen.md) - [Modern Aging Fitness Programs](https://www.trendhunter.com/trends/boost-camp.md) - [Honest Senior Living Campaigns](https://www.trendhunter.com/trends/in-their-own-words.md) - [Gen Alpha Fitness Influencers](https://www.trendhunter.com/trends/asics-little-reminders.md) - [Active Aging Programs](https://www.trendhunter.com/trends/arora.md) - [Celebratory Midlife Campaigns](https://www.trendhunter.com/trends/stripes-beauty-hotter-than-ever.md) - [Ageism-Targeting Language Campaigns](https://www.trendhunter.com/trends/aging-index.md)