# Children's Book-Inspired Timepieces Mr Jones Watches Launched 'The Golden Hour' with Andy Wilx By Colin Smith | Published 2022-09-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-golden-hour References: [hypebeast](https://hypebeast.com/2022/9/mr-jones-watches-english-country-garden-golden-hour-limited-edition-andy-wilx) & [mrjoneswatches](https://mrjoneswatches.com/products/the-golden-hour?variant=43185047175404) '[Mr Jones Watches](https://www.trendhunter.com/trends/mr-jones-watches-feline-fine),' the British watchmaker known for its [unique designs](https://www.trendhunter.com/trends/perpetual-moon), announced a new watch titled 'The Golden Hour,' designed in collaboration with Andy Wilx, a renowned artist that has previously worked with the brand. The Golden Hour is a 45mm automatic timepiece powered by an STP1-11 movement. However, its design is its most attractive feature, rather than its components. The Golden Hour's design is inspired by 'The Secret Garden,' a children's picture book with a geometric art style. Wilx stated that he "tried to capture the balance between the geometric and the organic in a landscaped garden," when designing this watch. The Golden Hour, as a result, depicts a worker bee on its dial with wings that extend to the edges of the case. The edges of the dial are home to a flowery wreath, which the bee is indulging in on the 12-hour marker. The second, minute, and hour hands rotate around the bee as though they were the petals on a sunflower. The Golden Hour will only have 100 pieces sold at a price of £ 375 at Mr Jones Watches online store. Image Credit: Mr Jones Watches ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 98% | Activity: 98% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Children's Book-inspired Timepieces:** The trend for designing timepieces inspired by children's books presents potential opportunities to target a unique customer segment through visually appealing and unique designs. - **Collaborative Artistic Design for Consumer Products:** The trend for artists and designers to collaborate with product manufacturers presents opportunities for creating products that are both functional and aesthetically pleasing. - **Limited Edition and Collectible Timepieces:** The trend for limited edition and collectible timepieces creates opportunities for creating exclusive watches that appeal to collectors and enthusiasts. ### Sectors Adopting This - **Watchmaking:** The watchmaking industry has the opportunity to target a new customer segment by designing unique timepieces inspired by children's books. - **Art and Design:** The art and design industry has the opportunity to collaborate with product manufacturers to produce functional and aesthetically pleasing products that can target specific consumer segments. - **Collectibles:** The collectibles industry can capitalize on the trend for limited edition and unique timepieces by offering collectible watches for enthusiasts and collectors. ## Related on Trend Hunter - [Whimsical Moonphase-Inspired Watches](https://www.trendhunter.com/trends/calibre-jj04.md) - [Opulent Artist-Honoring Timepieces](https://www.trendhunter.com/trends/piaget-x-andy-warhol-collage.md) - [Vibrant Limited-Edition Watches](https://www.trendhunter.com/trends/grow-your-dreams.md) - [Pop Art Luxe Timepieces](https://www.trendhunter.com/trends/piaget-andy-warhol.md) - [Futuristic Timepiece Designs](https://www.trendhunter.com/trends/gen10.md) - [Oppositional Mantra Timepieces](https://www.trendhunter.com/trends/mr-jones-watches-feline-fine.md) - [Kinetic Art Wristwatches](https://www.trendhunter.com/trends/type-8-daniel-engelberg.md) - [Streetwear-Inspired Watch Collabs](https://www.trendhunter.com/trends/audemars-piguet-x-kaws.md) - [Ultra-Limited Intricate Watch Designs](https://www.trendhunter.com/trends/perpetual-moon.md)