# Nourishing Browning Gels The Golden Guard by Dune Features Hydrating Watermelon Seed Oil By Laura McQuarrie | Published 2024-08-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-golden-guard References: [dunesuncare](https://dunesuncare.com/en-ca/products/the-golden-guard)  Old-school browning gels have been reinvented for a new generation of sun-bathers with clean, multi-benefit formulations like The Golden Guard by [Dune](https://www.trendhunter.com/trends/sprayground-x-dune), which offers a modern twist on achieving a sun-kissed glow while prioritizing skin health and nourishment. The brand's latest launch takes the form of a supremely hydrating, easy-to-blend [browning gel sun care product](https://www.trendhunter.com/trends/solar-selftanning) with only vegan, non-toxic and reef-friendly ingredients. A standout inclusion is [watermelon seed oil](https://www.trendhunter.com/trends/watermelon-glow-dew), chosen for its ability to naturally boost the production of melanin in the skin for an even better bronze. Other skin-caring ingredients include antioxidant-packed caffeine, glycerin and tropical Chinese hibiscus flower extract for immediate and long-lasting hydration—up to 72 hours—even after just a single application. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 19% | Activity: 17% | Freshness: 27% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Clean Beauty Revolution:** Formulations prioritize vegan, non-toxic, and reef-friendly ingredients, appealing to health-conscious consumers. - **Multi-benefit Skincare Products:** Products combining skincare benefits with aesthetic enhancements, such as hydration and bronzing, are on the rise. - **Natural Ingredient Emphasis:** Incorporating potent natural ingredients like watermelon seed oil and Chinese hibiscus flower extract is gaining popularity for their dual functional and skin-nourishing properties. ### Where This Applies - **Beauty and Personal Care:** Innovations in cleaner, multi-functional skincare products influence significant shifts in consumer preferences. - **Health and Wellness:** Creating products with naturally derived ingredients to enhance holistic health and wellness practices is expanding. - **Eco-friendly Products:** The demand for environmentally conscious products is increasing within industries aiming to reduce ecological footprints. ## Related on Trend Hunter - [Ultra-Hydrating Bronzing Gels](https://www.trendhunter.com/trends/summertone-bronzing-gel.md) - [Glow-Enhancing Sun Care Products](https://www.trendhunter.com/trends/australian-gold.md) - [Bark-Infused Bronzing Gels](https://www.trendhunter.com/trends/fast-sun-bronzing-gel.md) - [Skincare-Focused Sunless Tanning Products](https://www.trendhunter.com/trends/brown-bee.md) - [Shimmering Tanning Gels](https://www.trendhunter.com/trends/tanning-gel.md) - [Moisturizing Tanning Products](https://www.trendhunter.com/trends/sunshine-oils.md) - [Nourishing Bronzing Drops](https://www.trendhunter.com/trends/nourishing-bronzing-drops.md) - [Sunless Tanning Products](https://www.trendhunter.com/trends/glow-drops.md) - [Bronzing Serum Drops](https://www.trendhunter.com/trends/serum-drops.md)