# Character-Driven Travel Series ibis' The Go Getters Miniseries Speaks to Gen Z & Y Travelers By Laura McQuarrie | Published 2025-12-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-go-getters References: [press.accor](https://press.accor.com/ibis-launches-the-go-getters?lang=eng) & [instagram](https://www.instagram.com/reels/DRulwqiDB-o/)  The Go Getters is ibis' first-ever [social miniseries](https://www.trendhunter.com/trends/travel-south-dakota) and it introduces five friends with a unique archetype that resonates with different types of travelers. Starring real filmmakers and creators, The Go Getter tells the story of a group trying to reunite for a weekend in Budapest. Along the way, they experience challenges but collectively adopt a mindset that sees them still go when things don't go according to plan. “The Go Getters represents a fundamental shift in how hospitality brands can connect with the [next generation of travelers](https://www.trendhunter.com/trends/100-travelers),” said Jean-Yves Minet, [Global Brand](https://www.trendhunter.com/trends/expedia-travel-shops) President, ibis brands. “Gen Y and Z don't just consume content differently—they expect brands to entertain, not interrupt. Miniseries allow us to do exactly that. We're not asking for their attention; we're earning it by creating stories they associate with and actually want to watch and share." ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 48% | Activity: 35% | Freshness: 56% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Character-driven Content:** Content that prioritizes character development and storytelling can create deep emotional connections with Gen Z and Y, differentiating brands in the crowded social media landscape. - **Miniseries Marketing:** By leveraging the miniseries format, brands can create engaging, episodic content that captures sustained viewer interest over time. - **Traveler-influencer Collaborations:** Collaborating with real-life filmmakers and creators offers authenticity that resonates strongly with younger audiences seeking genuine travel experiences. ### Sectors Adopting This - **Hospitality:** Innovative storytelling approaches in hospitality can redefine customer engagement by creating memorable brand experiences. - **Entertainment and Media:** Exploring hybrid formats like social miniseries allows for opportunities to engage audiences with content that blends storytelling with direct brand engagement. - **Travel and Tourism:** Targeting the interests of Gen Y and Z through relatable travel narratives can drive new marketing strategies in the travel and tourism sector. ## Related on Trend Hunter - [BookTok Travel Experiences](https://www.trendhunter.com/trends/ef-ultimate-break-1.md) - [Condiment-Inspired Luggage Collections](https://www.trendhunter.com/trends/herschel-x-heinz.md) - [Takeout-Style Serum Sets](https://www.trendhunter.com/trends/skin-sips.md) - [Gen-Z-Targeted Language Platform Campaigns](https://www.trendhunter.com/trends/duolingo-ads.md) - [Festive Airport Pop-Ups](https://www.trendhunter.com/trends/club-holiday-popup.md) - [Redefining Screen-Free Cameras](https://www.trendhunter.com/trends/camp-snap.md) - [Collaborative Bold Pocket Cameras](https://www.trendhunter.com/trends/tombogo-and-huf.md) - [Low-Cost Sonic Toothbrushes](https://www.trendhunter.com/trends/ordo-sonic-edge.md) - [Giftable Sparkly Moisturizers](https://www.trendhunter.com/trends/slam-dunk-glam-edition.md)