# On-Campus Beauty Concepts The Glossary is a Concept Store Within Barnes & Noble College Bookstores By Katherine Pendrill | Published 2017-01-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-glossary References: [businesswire](http://www.businesswire.com/news/home/20160516005426/en/Barnes-Noble-College-Beautifies-Campus-Bookstore-Glossary) & [next.bncollege](http://next.bncollege.com/campus-hub/) Last summer Barnes & Noble decided to diversify its college bookstore offerings by creating a new beauty concept called 'The Glossary.' With a growing number of brands looking for creative ways to reach college students, this concept store is a great opportunity for beauty brands to make their products more accessible on campus. The Glossary is a concept store that is housed within select [Barnes & Noble College](https://www.trendhunter.com/trends/apww01-padmore-barnes-sport-boot) bookstores. The idea behind the store was to address the lack of access to beauty solutions on campus by integrating cosmetics into existing bookstores. As a result, the new store-within-a-store gives consumers the opportunity to explore, sample and purchase cosmetics, skincare and other beauty products. There is also a wide range of beauty products to choose from, including high-end brands such as Smashbox, Bliss and [Philosophy](https://www.trendhunter.com/trends/summer-grace-waterfront-escape), as well as classic drugstore brands such as CoverGirl, Maybelline and [Burt's Bees](https://www.trendhunter.com/trends/boosted-body). This means that the beauty store is accessible to a wide spectrum of college students with varying budgets and brand preferences. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 69% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Campus Concept Stores:** Brands can explore the trend of creating on-campus concept stores for promoting and selling their products to college students. - **Beauty Accessibility Solutions:** There are opportunities for brands to create new beauty accessibility solutions by integrating beauty products into existing campus stores. - **Budget-friendly Beauty Products:** To cater to the varying budgets of college students, brands can focus on developing budget-friendly beauty lines and products without compromising on the quality. ### Sectors Adopting This - **Beauty Industry:** The beauty industry can benefit from the trend of creating on-campus concept stores that expand the accessibility of beauty products to college students. - **Retail Industry:** The retail industry has an opportunity to create new models for stores like Glossary by integrating goods outside their core categories. - **Education Industry:** The education industry can collaborate with brands to create pop-up stores on campuses to help students access necessary goods and services easily. ## Related on Trend Hunter - [Collaborative Cosmetic Concept Shops](https://www.trendhunter.com/trends/hourglass-and-barneys-new-york.md) - [Grocer-Inspired Beauty Retail Pop-Ups](https://www.trendhunter.com/trends/benefit-benemart-holiday-concept-shop.md) - [International Skincare Brand Flagships](https://www.trendhunter.com/trends/flagship-store-in-london.md) - [Luxury Beauty Destinations](https://www.trendhunter.com/trends/beauty-destinations.md) - [Immersive Haircare Pop-Ups](https://www.trendhunter.com/trends/house-of-gloss.md) - [Mobile Truck Gloss Pop-Ups](https://www.trendhunter.com/trends/balm-dotworld-mobile-truck.md) - [Hot Pink Skincare Stores](https://www.trendhunter.com/trends/palm-court.md) - [Community-First Beauty Hubs](https://www.trendhunter.com/trends/club-mac.md) - [Elevated In-Store Experiences](https://www.trendhunter.com/trends/bath-and-body-works-3.md)