# Indulgent Low-Effort Desserts The Glorious Mess Makes It Easy to Assemble a Beloved British Treat By Laura McQuarrie | Published 2026-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-glorious-mess References: [fabnews.live](https://fabnews.live/derekeric-creates-joyfully-bold-brand-world-for-the-glorious-mess/) & [thegloriousmess](https://thegloriousmess.co.uk/collections/our-range)  The [Eton Mess](https://www.trendhunter.com/trends/mcvities-cake-bars) is a light, fruity, favorite dessert made by mixing berries, whipped cream, and crushed meringues, and The Glorious Mess is a new brand built around that same spirit: fun to make and fun to eat. Alongside colorful, flavor-packed Fruity Eton Mess Meringue Kisses and Meringue Sprinkles, The Glorious Mess makes [Meringue Nests](https://www.trendhunter.com/trends/summer-cups) in bold flavors like Strawberry or Caramel. “The challenge was to own the story behind a dessert everyone already knows and loves“ says Adam Swan, Creative Director at Derek&Eric, the independent branding studio behind the brand's identity. “Rather than fighting that heritage, we embraced it. Every version of the Eton Mess story celebrates a happy accident, so we built a brand narrative that embraces those gloriously messy moments." To simplify the joy of making one of Britain's most [beloved desserts](https://www.trendhunter.com/trends/mr-kipling-signature-collection-mixes), the brand offers the Eton Mess Summer Bundle, which matches Meringue Mess Bags with a bottle of Strawberry & Vanilla Sauce, perfect for pairing with a cream or yogurt of choice. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 46% | Activity: 60% | Freshness: 84% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Shortcut Dessert Kits:** Pre-portioned components for classic sweets create space for premium convenience in home entertaining and everyday indulgence. - **Playful Heritage Branding:** Familiar recipes reframed through whimsical storytelling can help legacy desserts feel more contemporary, giftable, and culturally relevant. - **Customizable Treat Assembly:** Mix-and-match dessert formats support consumer interest in personalization while reducing the skill and time required for impressive results. ### Who This Affects Most - **Packaged Foods:** Shelf-stable dessert elements with bold flavors can expand premium snacking and meal-finisher occasions across grocery channels. - **Confectionery:** Meringue-based formats offer a lighter, texture-driven alternative to traditional sweets with strong potential for flavor experimentation. - **Food Gifting:** Colorful bundled dessert products can bridge convenience, nostalgia, and visual appeal for seasonal hampers and celebratory gifting. ## Related on Trend Hunter - [Meringue-Flavored Energy Drinks](https://www.trendhunter.com/trends/switch-energy-meringue-series.md) - [Summer-Inspired Chocolate Products](https://www.trendhunter.com/trends/summer-desserts-boxed-selections.md) - [Clean Passion Fruit Fragrances](https://www.trendhunter.com/trends/byrosie-jane.md) - [Shareable Confectionery Treat Ranges](https://www.trendhunter.com/trends/stockleys-treat-bag.md) - [Body-Hugging Lounge Pants](https://www.trendhunter.com/trends/seamless-lounge-pants.md) - [Bakery-Inspired Confection Flavors](https://www.trendhunter.com/trends/flavor-votes.md) - [Elevated Easter Holiday Menus](https://www.trendhunter.com/trends/canto-restaurant.md) - [Extravagant Holiday Ice Creams](https://www.trendhunter.com/trends/ice-creams-for-the-holidays.md) - [Dessert-Flavored Soda Pops](https://www.trendhunter.com/trends/soda-folk.md)