While the warm summer weather beckons us to drag ourselves away from our computer screens and out into the sun, the pulse of the Internet ceases to slow down. Summer 2013 witnessed a wildly active and viral web culture with a variety of memorable memes including 'Hot Dog Legs,' 'Baby Mugging' and the iconic 'Grumpy Cat.'
The Globe and Mail recently interviewed Shelby Walsh, the President of Trend Hunter Magazine, to get the scoop on these top three summer memes. While briefing the web on the appeal of these popular memes, Shelby also discussed the different ways businesses and brands can leverage a viral meme and use it to their advantage in a marketing campaign. She references the infectious 'Harlem Shake' music video that rocked the Internet and gave way to hundreds of unique renditions, as well as boosted the number of subscribers to a wide range of YouTube channels.
Shelby concludes the interview by reminding brands that it's all about finding unique ways to create a link between something popular online and the consumer.
Watch the full interview at The Globe and Mail.