# Teardrop Bottle Whiskey Gordon & MacPhail Unveil the Glenlivet 70 Years Old By Jordan M | Published 2011-03-14 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/the-glenlivet-70-years-old References: [bornrich](http://www.bornrich.com/entry/gordon-macphail-unveils-sequel-to-the-world-s-oldest-whisky/) & [whatdoesjohnknow](http://www.whatdoesjohnknow.com/2011/03/08/gordon-macphail-releases-another-70-year-old-whisky-and-more/) Gordon & MacPhail is a named that whiskey lovers known is synonymous with [luxury](https://www.trendhunter.com/trends/exclusive-single-malt-scotch-whiskies), and true to their reputation, they have recently released and unbelievably old (and expensive) line of whiskey known as the [Glenlivet](https://www.trendhunter.com/trends/the-glenlivet-rum-and-bourbon-fusion-cask) 70 Years Old. Glenlivet 70 Years Old was distilled on February 3rd, 1940 which means that the last time the liquid touched fresh air Germany was still three months away from invading France. In other words, this whiskey is very, very old. In order to do its incredible age justice, it has fittingly been given a price tag of just under $21,000. For those looking to get their hands on a piece of history (and what is undoubtedly a fine whiskey) there isn't much time to waste as the release of the Glenlivet 70 Years Old will be [limited to just 100 bottles](https://www.trendhunter.com/trends/the-macallan-folio-8). ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 15% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### Key Themes Behind This Trend - **Luxury Whiskey:** The release of the Glenlivet 70 Years Old showcases a trend towards high-end, exclusive whiskey for luxury consumers. - **Vintage Spirits:** The extraordinary age of the Glenlivet 70 Years Old highlights a trend towards rare and vintage spirits that appeal to collectors and connoisseurs. - **Limited Edition Releases:** The limited quantity of 100 bottles for the Glenlivet 70 Years Old reflects a trend of creating scarcity and exclusivity to drive demand for special edition products. ### Where This Applies - **Alcohol & Spirits:** The luxury whiskey market presents an opportunity for alcohol companies to cater to high-end consumers seeking premium and rare spirits. - **Collectibles & Artifacts:** The vintage nature of the Glenlivet 70 Years Old opens up opportunities in the collectibles market, appealing to enthusiasts who value unique and valuable artifacts. - **Hospitality & Tourism:** The limited release of the Glenlivet 70 Years Old creates an opportunity for luxury hotels, bars, and restaurants to attract wealthy clientele by offering exclusive, one-of-a-kind experiences with rare and vintage spirits. ## Related on Trend Hunter - [Four Decades Old Whiskies](https://www.trendhunter.com/trends/42-year-old-whiskey.md) - [Luxurious 46-Year-Old Spirits](https://www.trendhunter.com/trends/limitededition-scotch-whisky.md) - [Ultra-Rare Single-Malt Whiskeys](https://www.trendhunter.com/trends/the-glen-grant-splendours-collection.md) - [Opulent Scotch Whiskies](https://www.trendhunter.com/trends/glenfiddich-1.md) - [81-Year-Old Single Malt Scotches](https://www.trendhunter.com/trends/the-macallan-reach-single-malt.md) - [Ultra-Extravagant Scotch Whiskies](https://www.trendhunter.com/trends/glen-grant-distillery.md) - [50-Year-Old Single Malts](https://www.trendhunter.com/trends/50yearold-single-malt.md) - [Extravagant Whiskey Bottle Designs](https://www.trendhunter.com/trends/whiskey-bottle-design.md) - [Half-Century-Aged Whiskeys](https://www.trendhunter.com/trends/highland-park-56-year-single-malt.md)