# Group Gifting Plug-Ins The Gifts Project Uses Facebook to Arrange Online Group Gift Giving By Michael Hines | Published 2011-03-03 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/the-gifts-project References: [walyou](http://walyou.com/the-gifts-project/) & [groupgifts.ebay](http://groupgifts.ebay.com/) The Gifts Project is a new plug-in designed to make online group gift giving easier. The plug-in is designed specifically for online retailers looking to tap into the group gifting market. The Gifts Project has already been implemented by [eBay](https://www.trendhunter.com/trends/ebay-refurbished), which lets users connect via [Facebook](https://www.trendhunter.com/trends/bill-splitting-features) and donate money for a price-fixed gift via [PayPal](https://www.trendhunter.com/trends/paypal-1). The plug-in is easy to implement and is a great way for businesses to attract large swaths of potential customers using social media. From a consumer standpoint the Gifts Project is a great idea. Being able to link up and buy a group gift via Facebook is incredibly convenient. Check the video out to see a demo of eBay Group Gifts -- a new eBay feature incorporating the Giftf Project plug-in. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 12% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Group Gift Giving:** Disruptive innovation opportunities include developing advanced plug-ins and platforms that facilitate seamless group gift giving experiences. - **Online Retailers:** Disruptive innovation opportunities include leveraging social media platforms like Facebook to attract and engage customers in the group gifting market. - **Social Media Integration:** Disruptive innovation opportunities include creating plug-ins and tools that integrate with social media platforms like Facebook to enhance online group gift giving experiences. ### Where This Applies - **E-commerce:** Disruptive innovation opportunities include implementing plug-ins and features that enable online retailers to tap into the group gifting market. - **Social Media:** Disruptive innovation opportunities include developing tools and technologies that enhance social media integration for online group gift giving. - **Payment Solutions:** Disruptive innovation opportunities include creating seamless and secure payment solutions for online group gift giving transactions. ## Related on Trend Hunter - [AI-Powered Social Gifting Apps](https://www.trendhunter.com/trends/ai-powered-social-gifting-app.md) - [Group Video Gifting](https://www.trendhunter.com/trends/folksee.md) - [Smart Gifting Assistants](https://www.trendhunter.com/trends/gyftpro.md) - [Social Wishlist Networks](https://www.trendhunter.com/trends/wishspace.md) - [Digital Gift Creators](https://www.trendhunter.com/trends/gifts-qr.md) - [Hyper-Local Gifting Communities](https://www.trendhunter.com/trends/buy-nothing-project.md) - [Charitable Shopping Assistants](https://www.trendhunter.com/trends/give-freely.md) - [Digital Gift Registries](https://www.trendhunter.com/trends/gift-registries.md) - [Smart Gift Matching](https://www.trendhunter.com/trends/thoughtful-aipowered-gift-adviser.md)