# Gift-Sharing Stunts JCPenney's 'The Gift of Giving' Helps Shoppers Gift Other Consumers By Laura McQuarrie | Published 2014-12-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/the-gift-of-giving References: [adsoftheworld](http://adsoftheworld.com/media/ambient/jc_penney_the_gift_of_giving) & [justgotjingled](http://www.justgotjingled.com/) As part of its #JustGotJingled campaign, [JCPenney](https://www.trendhunter.com/trends/the-jcpenney-exchange) is encouraging this holiday season to be all about 'The [Gift of Giving](https://www.trendhunter.com/trends/cocacolas-christmas-kindness),' whether that means shoveling the snow off of a neighbor's sidewalk or doing a small kindness for a total stranger. In this video, JCPenney asks its shoppers if it is better to give or receive a gift. Then, consumers were given a chance to do something good for other shoppers in the store by gifting them absolutely anything in the store. For some, this included small things like buying a jacket and a pair of slippers, or for others, helping to pick out a big purchase like a wedding and engagement ring. No matter the value of the gifts, what really stands out is the [heartwarming interactions between people](https://www.trendhunter.com/trends/john-lewis-2025). Image Credit: JCPenney ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 45% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Gift-sharing Stunts:** Disruptive innovation opportunity: Creating interactive experiences that prompt customers to engage in acts of kindness and gift-giving. - **Community Engagement Initiatives:** Disruptive innovation opportunity: Developing campaigns that encourage customers to contribute to their local communities through random acts of kindness. - **Heartwarming Interactions:** Disruptive innovation opportunity: Designing initiatives that foster meaningful connections and positive experiences between customers in retail environments. ### Where This Applies - **Retail:** Disruptive innovation opportunity: Introducing new gifting experiences that promote a sense of community and generosity within the retail industry. - **Marketing and Advertising:** Disruptive innovation opportunity: Utilizing creative marketing and advertising strategies to engage customers in acts of kindness and gift-giving. - **Customer Experience:** Disruptive innovation opportunity: Enhancing customer experience by promoting interactions and fostering a sense of connection in retail settings. ## Related on Trend Hunter - [Valentine's Jewelry Exchanges](https://www.trendhunter.com/trends/the-jcpenney-exchange.md) - [Charitable Holiday Retail Programs](https://www.trendhunter.com/trends/retail-program.md) - [Boldly Humorous Holiday Campaigns](https://www.trendhunter.com/trends/its-not-the-thought-that-counts.md) - [Inclusive Romance-Inspired Activations](https://www.trendhunter.com/trends/generation-love.md) - [Playful Holiday Jewelry Campaigns](https://www.trendhunter.com/trends/decorating-season.md) - [Sentimental Holiday Ad Campaigns](https://www.trendhunter.com/trends/joy-is-made.md) - [Heartfelt Christmas Campaigns](https://www.trendhunter.com/trends/gifting-hour.md) - [Mischievous Gift Deliveries](https://www.trendhunter.com/trends/the-grinch.md) - [Back-To-School Fashion Campaigns](https://www.trendhunter.com/trends/backtoit-campaign.md)