# Simple Herb Garden Sets Umbra Created the Giardino, a Simple Indoor Herb and Plant Garden By Madison Mackay | Published 2018-03-08 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/the-giardino References: [gearpatrol](https://gearpatrol.com/2018/03/07/umbra-kitchen-herb-garden-giardino/) & [umbra](http://www.umbra.com/cad/giardino-white) Design-forward home goods company [Umbra](https://www.trendhunter.com/trends/umbra-buddy) created 'Giardino,' a simple solution to a herb and plant garden for rookie gardeners. The planter offers [built-in watering and draining](https://www.trendhunter.com/trends/hemisphere) with an integrated waterfall system, that was designed to prevent plants from getting over-watered. The compact planter is sized to fit in any standard-sized window sill. The Giardino allows every consumer to individually customize the kit, by picking each herb or plant, labeling each each name and arranging them in multiple ways. Easy to clean and use, the planter was made with a simple material that just needs to be wiped down with a damp cloth. With compact living in mind, this new planter concept by Umbra can help gardeners add a pop of green to any kitchen. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 64% | Activity: 68% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Customizable Indoor Gardening:** The Giardino planter allows consumers to individually customize their indoor herb and plant garden, creating a personalized and unique gardening experience. - **Compact Living Solutions:** Umbra's Giardino planter is designed with compact living in mind, offering a space-efficient solution to add a pop of green to small kitchen spaces. - **Simplified Garden Maintenance:** The Giardino planter is easy to clean and use, requiring minimal maintenance and making gardening more accessible to rookie gardeners. ### Who This Affects Most - **Home Goods:** The Giardino planter represents a disruptive innovation opportunity for the home goods industry, providing a simple and customizable solution for indoor gardening. - **Gardening Supplies:** Umbra's Giardino planter introduces a new product category within the gardening supplies industry, offering a compact and easy-to-use option for indoor herb and plant gardens. - **Kitchen Accessories:** The Giardino planter can disrupt the kitchen accessories market by providing a stylish and functional solution to incorporate fresh herbs and plants into kitchen spaces. ## Related on Trend Hunter - [Indoor Herb Systems](https://www.trendhunter.com/trends/auk-mini.md) - [Uniquely Shaped Self-Watering Pots](https://www.trendhunter.com/trends/self-watering-plant-house.md) - [Chic Self-Watering Garden Planters](https://www.trendhunter.com/trends/glowpear-mini-bench.md) - [Spherical Self-Watering Pots](https://www.trendhunter.com/trends/sweet-basil-selfwatering-globe.md) - [Self-Watering Compact Planters](https://www.trendhunter.com/trends/patella-crescenda.md) - [Dual-Function Automated Indoor Gardens](https://www.trendhunter.com/trends/nowrawell-indoor-herb-garden.md) - [Mini Mess-Free Garden Units](https://www.trendhunter.com/trends/hydroponics-garden.md) - [Gardening Furniture Systems](https://www.trendhunter.com/trends/verda-garden.md) - [Minimalist Indoor Gardening Systems](https://www.trendhunter.com/trends/balconyfarm-pot.md)