# Honest Holiday Jabbers The Gentlemen's Rant: Shopping Disses the Idea of Purchasing Presents By Matt Ho | Published 2011-11-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-gentlemens-rant-shopping References: [laughingsquid](http://laughingsquid.com/the-gentlemens-rant-shopping/) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=t5wGox16HWQ) John Elerick and the boys are back with their latest brutally honest confessionals entitled 'The Gentlemen's Rant: Shopping.' Since the holidays are rolling around and stress for [buying presents](https://www.trendhunter.com/trends/holiday-gift-centre) is at an all-time high, 'The Gentlemen's Rant: Shopping' is here to tell you why it's not worth it. While giving someone a gift is nice, Elerick and his crew think otherwise. It's not that they hate receiving something nice, they just hate the idea of [standing in line](https://www.trendhunter.com/trends/holidays-are-brutal) with a mob full of blood thirsty consumers. The guys discuss everything from [ungrateful kids](https://www.trendhunter.com/trends/the-grinch) who still think Santa gave them their present to pretending to like what the Mrs. gave them for Christmas. For those who are considering taking a break from shopping, watch the video and you'll be convinced that you probably have better things to do. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 7% | Activity: 48% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Anti-consumerism:** Disruptive innovation opportunity: Creating alternative solutions to traditional gift-giving, such as experiences or charitable donations, that align with the values of anti-consumerism. - **Online Shopping:** Disruptive innovation opportunity: Developing innovative online shopping platforms and technologies that provide a convenient and hassle-free alternative to traditional in-store shopping experiences. - **Personalization:** Disruptive innovation opportunity: Implementing advanced customization technologies and services to offer personalized gift options that cater to individuals' unique preferences and tastes. ### Industries Being Reshaped - **E-commerce:** Disruptive innovation opportunity: Leveraging technological advancements to enhance the online shopping experience and cater to the growing demand for convenient and personalized gift purchases. - **Experience-based Gifts:** Disruptive innovation opportunity: Creating innovative platforms and services that facilitate the gifting of unique experiences, enabling consumers to create lasting memories instead of material possessions. - **Sustainable Gifting:** Disruptive innovation opportunity: Developing eco-friendly and socially responsible gifting solutions that promote conscious consumerism and support sustainable practices. ## Related on Trend Hunter - [Holiday Diss Tracks](https://www.trendhunter.com/trends/the-rizzler.md) - [Christmas Coaching Audio Guides](https://www.trendhunter.com/trends/sainsburys-couch-to-christmas-day.md) - [Festive Shoppable Choirs](https://www.trendhunter.com/trends/shoppable-choir.md) - [Customer-Driven Holiday Campaigns](https://www.trendhunter.com/trends/amazon-holiday-campaign.md) - [Coal-Shaped Candies](https://www.trendhunter.com/trends/itsugar-merry-frickn-christmas-box.md) - [Comedic Christmas Parodies](https://www.trendhunter.com/trends/reinfell-ad.md) - [Beer-Branded Cash Giveaways](https://www.trendhunter.com/trends/molson-coors-santa.md) - [Exclusive Men's Grooming Kits](https://www.trendhunter.com/trends/handsomer-for-the-holidays.md) - [Branded Gift Replacement Services](https://www.trendhunter.com/trends/replace-bad-gifts.md)