# Ridiculously Rare Alcoholic Beverages The General by Compass Box Whiskey Has an Antique Character By Meghan Young | Published 2014-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-general References: [uncrate](http://uncrate.com/stuff/compass-box-the-general-whiskey/) & [compassboxwhisky](http://www.compassboxwhisky.com/thegeneral.php) A bottle of The General is ridiculously rare for at least two reasons. The first involves the fact that only 1,698 bottles have been produced for an [extremely limited run](https://www.trendhunter.com/trends/the-macallan-folio-8). The second has to do with the age of the scotch whisky. The General is a blend of a [33 year old batch](https://www.trendhunter.com/trends/glenlivet-40-year-old) with that of a batch with an unknown age statement. As is written on its webpage, "The provenance of these two parcels, blended together at a young age and then put back into cask for many years, was not important. They had matured into something extraordinary in flavour and were beautifully complementary. " Created by [Compass Box Whisky Co.](https://www.trendhunter.com/trends/limitededition-whiskey), The General is surprising priced at a relatively affordable 200 pounds (approximately $340 USD). The General is described as "a classic late-night-and-into-the-early morning whisky." ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 70% | Activity: 90% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Limited Edition Alcoholic Beverages:** Creating limited edition alcoholic beverages with extremely low production runs presents an opportunity for niche luxury markets. - **Aging Blended Whiskies:** Exploring the aging process of blended whiskies by combining batches of different ages creates unique flavor profiles and appeals to discerning whiskey connoisseurs. - **Affordable Luxury Alcoholic Beverages:** Offering high-quality, rare alcoholic beverages at a relatively affordable price point opens up the market to a wider range of consumers. ### Who This Affects Most - **Craft Distilleries:** Craft distilleries can capitalize on the trend of producing limited edition alcoholic beverages to cater to a niche market of luxury spirit enthusiasts. - **Whiskey Aging and Blending:** The whiskey aging and blending industry can innovate by experimenting with different batch combinations to create unique and sought-after flavor profiles. - **Premium Liquor Retail:** Retailers specializing in premium liquors can tap into the demand for affordable luxury alcoholic beverages, attracting a wider range of consumers who seek unique and high-quality spirits. ## Related on Trend Hunter - [Ultra-Rare Whiskey Sets](https://www.trendhunter.com/trends/dekant-acclaim-collection.md) - [Luscious Limited-Edition Whiskeys](https://www.trendhunter.com/trends/limitededition-whiskey.md) - [Ultra-Extravagant Scotch Whiskies](https://www.trendhunter.com/trends/glen-grant-distillery.md) - [Luxurious 46-Year-Old Spirits](https://www.trendhunter.com/trends/limitededition-scotch-whisky.md) - [Highly Exclusive Whisky Expressions](https://www.trendhunter.com/trends/benriach-1966.md) - [Limited-Edition Scotch Whiskeys](https://www.trendhunter.com/trends/46yearold-scotch-whisky.md) - [Opulent Scotch Whiskies](https://www.trendhunter.com/trends/glenfiddich-1.md) - [Extravagant Luxury Bourbons](https://www.trendhunter.com/trends/luxury-bourbon.md) - [Extravagant Whiskey Bottle Designs](https://www.trendhunter.com/trends/whiskey-bottle-design.md)