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# Japan-Inspired Leather Sneakers
BILLY's Joins adidas Originals to Rework the Gazelle Sneaker

By Amy Duong | Published 2020-09-23 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/the-gazelle
References: [hypebeast](https://hypebeast.com/2020/9/adidas-originals-billys-gazelle-vintage-exclusive-2020)

[adidas Originals](https://www.trendhunter.com/trends/gazelle-bold) works in collaboration with Japanese retail brand BILLY's on a new iteration of the [Gazelle](https://www.trendhunter.com/trends/metalwood) sneaker model this season. The iconic silhouette was originally launched back in the mid 60s and has been through many iterations and inspirations.

During the 80s, it became a prominent silhouette across Europe due to its versatile design. This time around, BILLY's reconstructs the sneaker to join its Fall/Winter 2020 roster in two colorway options. It arrives in either a darker 'Forest' green color or a more minimal white iteration for a muted look. The upper is constructed from premium leather materials throughout, which is similar to the 60s launch in Japan. It is rounded out with textured tape detailing and a clear outsole.

Image Credit: BILLY's

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 31% | Activity: 26% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Reworked Sneaker Models:** The collaboration between adidas Originals and BILLY's showcases the trend of revamping classic sneaker designs for a fresh take on iconic models.
- **Japanese-inspired Design:** The use of premium leather materials and textured tape detailing in the Gazelle sneaker reflects the trend of incorporating Japanese aesthetics into fashion.
- **Muted Colorways:** The choice of darker green and minimal white color options for the Gazelle sneaker aligns with the trend of subtle and understated color palettes in footwear.

### Industries Being Reshaped

- **Footwear:** The collaboration highlights opportunities for footwear brands to collaborate with retailers and incorporate unique design elements, such as premium materials and textured detailing.
- **Fashion Retail:** The successful partnership between adidas Originals and BILLY's demonstrates the potential for retailers to attract consumers by offering exclusive collaborations and limited-edition releases.
- **Japanese Fashion:** The Japanese-inspired design of the reworked Gazelle sneaker presents opportunities for the fashion industry to explore and incorporate traditional Japanese aesthetics in their products.

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