# Actor-Approved Gin Spirits The Gardener London Dry Gin is Backed by Brad Pitt By Michael Hemsworth | Published 2023-05-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-gardener-london-dry-gin References: [hiconsumption](https://hiconsumption.com/brad-pitt-the-gardener-gin/) & [the-gardener](https://the-gardener.com/) The [Gardener London Dry](https://www.trendhunter.com/trends/gardenista) gin is a certified organic spirit crafted in the heart of the French Riviera as a high-end option for discerning cocktail enthusiasts to try out. The spirit is a wheat-based London Dry gin distilled in copper stills, which helps to impart the highest quality notes of juniper, angelica root, licorice, coriander and lemon. A series of locally sourced ingredients including sweet oranges, bitter bigarade oranges and pink grapefruit are also incorporated into the recipe to give it a citrus-forward profile. The Gardener London Dry gin is backed by Brad Pitt in partnership with former master distiller at [Tanqueray Tom Nichol](https://www.trendhunter.com/trends/tanqueray-n-ten) as well as the Perrin family who are the owners of the Château de Beaucastel winery in Southern Rhône. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 17% | Activity: 45% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What Makes This Trend Stand Out - **Organic Alcohol:** The trend of organic spirits is growing and offers opportunities for businesses to reach consumers seeking healthier and sustainable alcoholic options. - **Celebrity-endorsed Spirits:** Celebrity endorsements of alcoholic brands can provide businesses with opportunities to increase their product's popularity by associating with popular personalities. - **Locally-sourced Ingredients:** Incorporating locally-sourced ingredients into the recipe of alcoholic beverages can create a unique and authentic experience for consumers and provide business opportunities for local farmers and suppliers. ### Sectors Adopting This - **Alcoholic Beverages:** The alcoholic beverage industry can benefit from the trend of organic spirits, and partnerships with celebrity endorsements can attract a wider audience. - **Hospitality:** The hospitality industry can add value to their menus by featuring organic spirits or celebrity-endorsed spirits to their customers, enhancing the overall customer experience. - **Agriculture:** The trend of locally-sourced ingredients can provide business opportunities for local farmers and suppliers and enhance the authenticity of alcoholic beverages. ## Related on Trend Hunter - [Garden-Sourced Botanical Gins](https://www.trendhunter.com/trends/revivalist-garden-gin.md) - [Garden-Fresh Bottled Cocktails](https://www.trendhunter.com/trends/gardenista.md) - [Exquisite Scottish Gins](https://www.trendhunter.com/trends/walled-garden-gin.md) - [Celeb-Launched Scottish Gins](https://www.trendhunter.com/trends/ramsays-gin.md) - [Bartender-Backed Irish Gins](https://www.trendhunter.com/trends/gunpowder-irish-gin-with-italian-fig-laurel.md) - [Cooking-Inspired Gins](https://www.trendhunter.com/trends/mr-whites-london-dry-gin.md) - [Wine-Inspired Gin Spirits](https://www.trendhunter.com/trends/le-gin-13.md) - [Actress-Backed Chablis Gins](https://www.trendhunter.com/trends/emma-watson-1.md) - [Five-Berry Gin Spirits](https://www.trendhunter.com/trends/directors-cut-no-5.md)