# Simplistic Striped Button-Down Shirts nanamica and the Garbstore Join Forces on a Essential Design By Amy Duong | Published 2020-08-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-garbstore References: [hypebeast](https://hypebeast.com/2020/8/nanamica-garbstore-button-down-wind-shirt-ss20) & [couvertureandthegarbstore](https://www.couvertureandthegarbstore.com/button-down-wind-shirt-white-navy.html) Japanese fashion label [nanamica](https://www.trendhunter.com/trends/nanamica-2) works in collaboration with London retail brand the Garbstore on a staple silhouette. The joint design spotlights the signature button up shirt to join the Spring/Summer 2020 seasonal roster. The two work on a multiple paneling design and draw eclectic inspirations from the world of sports, functionality, and [militaristic themes](https://www.trendhunter.com/trends/relwen-sailcloth-tanker-jacket). The official name for the shirt is entitled the 'Button Down Wind [Shirt](https://www.trendhunter.com/trends/farah-archive-collection).' It is made to be lightweight, suiting the warmer seasons appropriately. The construction is made up of a cotton blended fabric that features the CoolMax technology to wick any moisture during the higher temperatures. It features a buttoned collar and rounded out with a whale patch embroidered on and left chest pocket. Image Credit: nanamica ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 55% | Activity: 21% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Collaborative Essential Designs:** The trend of collaborations for creating essential designs in the fashion industry is disruptive. Business professionals can consider partnering with cross-industry experts or competing brands to create high quality and unique products. - **Functional and Sport-inspired Fashion:** The trend of functional and sports-inspired fashion designs is disruptive, as more consumers demand clothes that incorporate comfort, functionality, and sleek design. Business professionals can explore opportunities in creating such designs for their brand. - **Eco-friendly Fabric Technology:** The trend of incorporating eco-friendly fabric technology like CoolMax, which wicks moisture during higher temperatures, is disruptive. Business professionals can research and invest in such eco-friendly fabric technology to meet consumer demand for sustainable and comfortable clothing. ### Who This Affects Most - **Fashion:** The fashion industry is disrupted by the rise of functional and eco-friendly fashion, collaborative essential designs, and incorporating technological innovations like CoolMax fabric. - **Sports and Athletic Wear:** The sports and athletic wear industry could draw inspiration from the multi-paneling design and functional features of the Button Down Wind Shirt to create comfortable and stylish clothing for athletes and active individuals. - **Textile and Fabric Manufacturing:** The textile and fabric manufacturing industry could benefit by investing in eco-friendly fabric technology like CoolMax to meet consumer demand for sustainable clothing and enhance the functionality of clothing products. ## Related on Trend Hunter - [Spring-Ready Tranquil Fashion](https://www.trendhunter.com/trends/nanamica-2.md) - [Heartwarming Life-Tech Apparel](https://www.trendhunter.com/trends/nanamica-3.md) - [Earth-Honoring Fall-Ready Technical Fashion](https://www.trendhunter.com/trends/nanamica-4.md) - [Fall-Ready Weatherized Advanced Apparel](https://www.trendhunter.com/trends/heartwarming-lifetech-wear.md) - [Technical Urban Puffers](https://www.trendhunter.com/trends/short-down-jacket.md) - [Adaptive Button-Down Shirts](https://www.trendhunter.com/trends/brooks-brothers-x-magnaready.md) - [Spring-Centric Outerwear Collections](https://www.trendhunter.com/trends/namacheko-1.md) - [Layered Utility Fashion](https://www.trendhunter.com/trends/graphpaper-yoke.md) - [Collaborative Monochrome Streetwear](https://www.trendhunter.com/trends/comme-des-garons-and-the-north-face.md)