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# Phone-Powered Retail Platforms
Outdoor Voices is Exploring the Future of Retail with NewStore

By Laura McQuarrie | Published 2019-06-14 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/the-future-of-retail
References: [businesswire](https://www.businesswire.com/news/home/20190613005151/en) & [newstore](https://www.newstore.com/)

NewStore is the first of its kind to offer its [omnichannel platform](https://www.trendhunter.com/trends/unified-commerce-platform) as a service, allowing for retailers to explore the future of retail and run their stores on [iPhone](https://www.trendhunter.com/trends/lightspeed-scanner). The purpose-built solution for mobile shoppers has been embraced by activewear brand Outdoor Voices, offering an experience for consumers that fills the gap between online and in-store shopping.

At nine locations, Outdoor Voices now offers a streamlined, iOS-powered shopping experience, as store associates are equipped with a variety of tools for executing mobile checkouts, inventory management and more.

The platform makes the most of RFID technology and NewStore apps for [real-time inventory management](https://www.trendhunter.com/trends/instore-inventory-management), as well as customized shopper profiles and even convenient fulfillment options like buy online pickup in-store and ship from store solutions.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 37% | Activity: 72% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail)

## Key Themes

### What's Driving This Trend

- **Omnichannel Retail:** The ability to run stores on iPhone opens up opportunities for retailers to provide seamless omnichannel experiences for their customers.
- **Mobile Checkout:** The use of mobile tools for executing checkouts allows for faster and more convenient shopping experiences.
- **Real-time Inventory Management:** RFID technology and NewStore apps enable real-time inventory updates, leading to improved stock control and customer satisfaction.

### Who This Affects Most

- **Retail:** The retail industry can benefit from adopting the NewStore omnichannel platform for a more integrated shopping experience.
- **Fashion:** Fashion brands like Outdoor Voices can leverage phone-powered retail platforms to bridge the gap between online and in-store shopping, creating a seamless customer journey.
- **Technology:** Technology companies specializing in mobile checkout solutions and real-time inventory management tools have the potential to disrupt the retail industry.

## Related on Trend Hunter

- [Customizable Retail Mobile Apps](https://www.trendhunter.com/trends/lightspeed-scanner.md)
- [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md)
- [Flashlight Experience Stores](https://www.trendhunter.com/trends/experience-stores.md)
- [Dynamic Running-Focused Retail Concepts](https://www.trendhunter.com/trends/nike-running-the-corner.md)
- [Digital-First Tech Shops](https://www.trendhunter.com/trends/tech-shops.md)
- [Novel Multi-Brand Retail Experiences](https://www.trendhunter.com/trends/multibrand-shopping-and-ordering.md)
- [Compact Automated Retail Checkouts](https://www.trendhunter.com/trends/oneview-selfcheckout.md)
- [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md)
- [Mixed-Reality Shopping Apps](https://www.trendhunter.com/trends/apple-vision-pro-shopping-app.md)