# Adaptive AI Shopping Platforms The Yes Reimagines the Future of Commerce with Algorithms By Laura McQuarrie | Published 2020-05-20 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/the-future-of-commerce References: [prnewswire](https://www.prnewswire.com/news-releases/the-yes-reimagines-the-future-of-commerce-emerges-with-the-launch-of-a-new-shopping-platform-301062184.html) The future of commerce is changing at an accelerated rate and at a time when retailers have the opportunity to innovate, The Yes is introducing itself as a [next-gen shopping platform](https://www.trendhunter.com/trends/moodboardinspired-shopping). The platform leverages artificial intelligence so that an algorithm can be used to understand an individua's personal sense of style and shopping instincts. With [machine learning and computer vision](https://www.trendhunter.com/trends/fashion-ai-platforms-ai-fashion-concierege-app-aesthetic-creates-a-tailored), The Yes creates [highly personalized and intelligent shopping experiences](https://www.trendhunter.com/trends/ai-powered-shopping-companions) that get increasingly better with time. Like some simple dating apps, The Yes encourages users to act on instinct and make quick decisions by indicating either a "yes" or a "no" response. According to the new platform, "Unlike every other ecommerce site today, The Yes is adaptive, in session, which means as a shopper taps a Yes or No, the algorithm re-ranks products in real-time." Image Credit: The Yes ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 67% | Activity: 78% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Adaptive AI Shopping Platforms:** AI-powered shopping platforms will evolve to create hyper-personalized experiences that cater to customer's unique sense of style and shopping instincts. - **In-session Algorithms:** The integration of in-session algorithms in ecommerce platforms will enable the real-time customization of user experiences and anticipate customer behaviors. - **Instinct-driven Shopping:** Shopping platforms that leverage instinct and quick decision-making, similar to dating apps, will gain popularity among consumers. ### Where This Applies - **Ecommerce:** Ecommerce platforms have the opportunity to leverage AI and machine learning to provide customers with highly personalized shopping experiences. - **Fashion:** Fashion retailers and brands can leverage adaptive AI shopping platforms to gain deeper insights into customer preferences and behaviors in real-time. - **Technology:** Advancements in AI, machine learning, and computer vision will continue to revolutionize the way consumers shop and interact with ecommerce platforms. ## Related on Trend Hunter - [AI-Powered Shopping Platforms](https://www.trendhunter.com/trends/aipowered-shopping-platform.md) - [AI-Driven Fashion Platforms](https://www.trendhunter.com/trends/heybeauty.md) - [AI Commerce Platforms](https://www.trendhunter.com/trends/imerchai.md) - [Gamified Shopping Apps](https://www.trendhunter.com/trends/gamified-shopping-app.md) - [GenAI Clothing Try-Ons](https://www.trendhunter.com/trends/ai-clothes-tryon.md) - [Virtual Outfit Try-Ons](https://www.trendhunter.com/trends/yeah-sure.md) - [Direct Engagement-Focused AI Platforms](https://www.trendhunter.com/trends/direct-engagement.md) - [AI-Powered Styling Experiences](https://www.trendhunter.com/trends/ai-powered-styling-experience.md) - [Agentic Shopping Experiences](https://www.trendhunter.com/trends/buy-with-ai.md)