# Absent Mascot Vino Branding The Fugitive Wine Label Highlights the Scarcity of the Product By Susan Keefe | Published 2012-06-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/the-fugitive References: [thedieline](http://www.thedieline.com/blog/2012/6/7/the-fugitive.html) & [strangerandstranger](http://www.strangerandstranger.com/) The makers of The Fugitive wine enlisted the creative assistance of design firm Stranger and Stranger to craft a compelling label for the company's product. Taking the wine's flighty title into account, Stranger and Stranger created a label adorned with an empty suit alluding to an absent mascot. The man who once filled the suit is a metaphor for the limited availability of the product itself. Created as part of a [limited run of wines](https://www.trendhunter.com/trends/collectible-spirits-bottle), The Fugitive uses its [scarcity as the primary selling feature](https://www.trendhunter.com/trends/here-by-chance). Rendered in a style reminiscent of Magritte's masterpiece 'Son of Man,' this wine label employs the persuasive powers of supply and demand to demonstrate the void consumers could feel if they don't act fast and grab a bottle. Here today and gone tomorrow, The Fugitive wine label uses scarcity to sell itself. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 42% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Scarcity Marketing:** The use of limited availability as a selling feature creates a sense of urgency and exclusivity. - **Metaphorical Branding:** Using imagery that alludes to the product's unique characteristics creates memorable branding experiences. - **Clever Labeling:** Incorporating artistic elements that convey the brand's message in a visually stunning way creates brand loyalty. ### Where This Applies - **Wine & Spirits:** By crafting unique and exclusive products, wineries can stand out in a crowded market. - **Design:** Partnering with creative agencies that specialize in visually stunning brand imagery can elevate a product or company's visual identity. - **Marketing:** Incorporating scarcity tactics into marketing campaigns can create a sense of urgency and exclusivity, driving sales and brand loyalty. ## Related on Trend Hunter - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Custom Designed Wine Boxes](https://www.trendhunter.com/trends/the-prisoner-red-blend.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Glow-in-the-Dark Wine Labels](https://www.trendhunter.com/trends/19-crimes-wine.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md) - [Provocative Can Designs](https://www.trendhunter.com/trends/provocative-can-design.md) - [Dark Mountain Water Wines](https://www.trendhunter.com/trends/liquid-death-2.md)