# DIY NASA Branding 'The Frontier Is Everywhere' Video Adresses Space Agency's Social Media Void By Jordan M | Published 2011-01-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/the-frontier-is-everywhere References: [theinternettoday.net](http://theinternettoday.net/videos/nasa-the-frontier-is-everywhere/) & [youtube](http://www.youtube.com/user/damewse) 'The Frontier is Everywhere' is a fantastic video made by [YouTuber Damewse](https://www.trendhunter.com/trends/hololive). Damewse became so frustrated with [NASA's](https://www.trendhunter.com/trends/ar-nasa-app) all-but-absent social media presence that he made 'The Frontier is Everywhere' promo ad for them all on his own. The clip is narrated by Carl Sagan and is just beginning its circulation across the web. With social media as the biggest innovation in economics since the industrial revolution, being underrepresented on the internet is detrimental to an epic company like NASA, making 'The Frontier is Everywhere' their potential savior. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 10% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Why This Trend Is Growing - **Social Media Presence:** NASA's limited social media presence creates opportunities for innovative strategies to enhance their online engagement. - **User-generated Content:** 'The Frontier is Everywhere' demonstrates the potential of user-generated content in promoting brands and organizations. - **Independent Branding:** The success of 'The Frontier is Everywhere' highlights the potential for individuals to take on independent branding initiatives for major companies. ### Industries Being Reshaped - **Space Exploration:** The space exploration industry can leverage social media and user-generated content to enhance public awareness and engagement. - **Marketing and Advertising:** The marketing and advertising industry can explore opportunities to collaborate with independent creators to develop powerful branding campaigns. - **Digital Media:** The digital media industry can play a crucial role in assisting organizations like NASA in optimizing their social media presence. ## Related on Trend Hunter - [Female Space Exploration Campaigns](https://www.trendhunter.com/trends/future-astronaut.md) - [AR Space Agency Apps](https://www.trendhunter.com/trends/ar-nasa-app.md) - [Space Agency Tech Accessories](https://www.trendhunter.com/trends/ridge-nasa-collection.md) - [Vintage-Inspired Eclipse Posters](https://www.trendhunter.com/trends/solar-eclipse-poster.md) - [Social Media Candy Campaigns](https://www.trendhunter.com/trends/starburst-ask-the-universe.md) - [Exploration Challenge Campaigns](https://www.trendhunter.com/trends/expedition-impossible.md) - [Immersive Space Exhibitions](https://www.trendhunter.com/trends/beyond-the-light.md) - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md) - [Retro Space-Themed Puzzled Posters](https://www.trendhunter.com/trends/john-carter.md)