# Plant-Powered Bodycare Milks The Fresh Milk Body Collection Nourishes with Plant-Based Milks By Laura McQuarrie | Published 2022-05-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-fresh-milk-body-collection References: [sheerluxe](https://sheerluxe.com/beauty/skincare/new-skincare-launch-you-dont-want-miss) & [fresh](https://www.fresh.com/us/body/categories/bath-shower-gels/milk-body-cleanser-H00006096.html) The [Fresh](https://www.trendhunter.com/trends/organic-beverage-menu) Milk Body Collection is focused on plant-based milks that are gentle and effective, as well as soothing and comforting to the skin of the whole body. For years, Fresh has been incorporating [milk into its body care solutions](https://www.trendhunter.com/trends/infinesse-pump-matrix-milk) and now it is focusing on the benefits of plant-based alternatives that are exclusive to the brand, such as centella rice and linseed. These supremely nourishing plant-based milks are joined by other powerhouse ingredients like niacinamide, squalane and hyaluronic acid. To kick off the launch of its latest collection, Fresh created a special Beauty Milk Float experience, complete with complimentary drinks at a Plant-Based Milk Bar. Nourishing bodies inside and out, Fresh shared its new products alongside beverages like coffees, matcha lattes and hot chocolates with a plant-powered twist. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 52% | Activity: 75% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Plant-based Bodycare:** The trend of incorporating plant-based ingredients into body care products presents an opportunity for companies to appeal to eco-conscious and health-focused consumers. - **Alternative Milk Skincare:** The rise of alternative milk skincare presents opportunities for companies to differentiate their products and offer new and innovative solutions for consumers with various skin concerns. - **Plant-based Beauty Experiences:** As more consumers become interested in plant-based products, companies can create unique experiences and events around plant-based beauty to engage and educate consumers. ### Who This Affects Most - **Personal Care:** The personal care industry can incorporate more plant-based ingredients into their products to appeal to consumers looking for affordable, natural and healthy alternatives to traditional products. - **Beauty and Skincare:** Beauty and skincare companies can invest in research and development of alternative milk ingredients and innovative plant-based formulations to capitalize on this trend and meet consumer demand for natural products. - **Event and Hospitality:** Event and hospitality industries can create plant-based themed events and experiences to cater to consumers that prioritize natural and sustainable lifestyles. ## Related on Trend Hunter - [Vegan-Inspired Body Washes](https://www.trendhunter.com/trends/plant-milk-skincare.md) - [Plant-Based Chinese Milks](https://www.trendhunter.com/trends/fresh-vitasoy-plant.md) - [Milky Lightweight Moisturizers](https://www.trendhunter.com/trends/the-base-face-milk.md) - [Fragrant Body Milks](https://www.trendhunter.com/trends/mylk-de-parfum.md) - [Nourishing Plant-Based Cleansing Bars](https://www.trendhunter.com/trends/dove-plant-milk-cleansing-bars.md) - [Mood-Boosting Body Washes](https://www.trendhunter.com/trends/vegan-body-wash-collection.md) - [Bodycare-Inspired Gelato Bars](https://www.trendhunter.com/trends/dove-plant-milk-gelato-bar.md) - [Performance Plant-Powered Bodycare](https://www.trendhunter.com/trends/nature-of-things.md) - [Vegan Biotech Skincare](https://www.trendhunter.com/trends/vegan-bio-milk.md)