# Stylish Retailer Eyewear 1-800 Contacts Announced the Launch of 'The Framery' By Debra John | Published 2025-03-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-framery References: [theframery](https://www.theframery.com/) & [instagram](https://www.instagram.com/theframeryeyewear/)  '[The Framery](https://www.trendhunter.com/trends/framery)' at 1-800 Contacts offers an online eyewear shopping experience designed to simplify the process of selecting frames and lenses. By combining technology with convenience, the platform provides a curated selection of eyewear along with features such as [virtual try-ons](https://www.trendhunter.com/trends/zenni-optical-introduced), seamless prescription integration, and a complimentary in-home try-on program. These tools aim to make finding the right pair more accessible and stress-free. Expanding on 1-800 Contacts’ commitment to customer service, The Framery introduces a new way to shop for eyewear. “The Framery extends the trusted service, convenience, and personalization that 1-800 Contacts is known for into a new realm of vision care,” said Phil Bienert, President of 1-800 Contacts. To ensure affordability without compromising quality, The Framery partners directly with manufacturers and designers. Each frame includes polycarbonate lenses, with progressive, blue light, and sun lens options. [Complete prescription eyewear](https://www.trendhunter.com/trends/quays-optical-line) starts at $79. Image Credit: 1-800 Contacts ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 37% | Activity: 41% | Freshness: 38% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Virtual Try-on Technology:** Virtual try-on technology transforms online eyewear shopping by enabling customers to see how different frames look on their faces in real-time, enhancing personalization and convenience. - **In-home Try-on Services:** In-home try-on services revolutionize customer experience by allowing users to test multiple eyewear options in the comfort of their own home without commitment. - **Direct-to-consumer Eyewear Models:** Direct-to-consumer eyewear models minimize costs by bypassing traditional retail channels, enabling competitive pricing without sacrificing quality. ### Industries Being Reshaped - **E-commerce Eyewear:** E-commerce eyewear industry provides new growth avenues through enhanced digital interfaces like virtual try-ons and seamless prescription integration. - **Vision Care Technology:** Vision care technology evolves with innovations that offer greater accessibility and streamlined services, such as online prescription fulfillment and customizable eyewear options. - **Consumer Electronics:** Consumer electronics adapt by incorporating integrated solutions with eyewear products, like blue light filtering and progressive lenses, enhancing user experience. ## Related on Trend Hunter - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Expedited Eyewear Services](https://www.trendhunter.com/trends/nextday-glasses.md) - [Tech-Forward Eyewear Stores](https://www.trendhunter.com/trends/breezm-expands.md) - [Prescription-On-Demand Eyewear Services](https://www.trendhunter.com/trends/prescription-on-demand.md) - [Zero-Dollar Glasses Promotions](https://www.trendhunter.com/trends/zero-dollar-frames.md) - [Optician-Focused AI Retail Solutions](https://www.trendhunter.com/trends/opticianai.md) - [Unique Retro-Inspired Eyewear](https://www.trendhunter.com/trends/tan-france-collection.md) - [Luxury Eyewear Marketplaces](https://www.trendhunter.com/trends/luxury-eyewear-ecommerce.md) - [Virtual Eyewear Retailer Experiences](https://www.trendhunter.com/trends/walmart-optical-virtual-tryon.md)