# Solid Foundation Sticks The Foundation Stick by Basma Hydrates and Evens Out Skin Tone By Laura McQuarrie | Published 2021-06-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/the-foundation-stick References: [bustle](https://www.bustle.com/style/best-may-beauty-product-launches) & [basmabeauty](https://www.basmabeauty.com/products/the-foundation-stick-038) The Foundation Stick by [Basma](https://www.trendhunter.com/trends/the-cream-blush) is packed with skin-caring ingredients and takes the form of a mess-free product that's ready to take on the go without the risk of spilling. The solid stick formula helps to provide flexible coverage, plus healing and glow-boosting properties thanks to ingredients like apricot butter, aloe vera extract and Vitamin E. Available in a wide range of shades that suit different undertones, the solid foundation helps to even out the skin tone and create instant hydration. The vegan and cruelty-free cosmetic is free from parabens, fragrance, sulfates and it boasts a formula that's non-irritating, hypoallergenic and dermatologist-tested. The easy-to-apply foundation stick can be applied with fingers, a brush or a damp sponge to achieve the desired level of coverage. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 25% | Activity: 27% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Solid Foundation Sticks:** The trend for solid foundation sticks presents an opportunity for brands to incorporate skin-caring ingredients while meeting the demand for mess-free and convenient makeup products. - **Vegan and Cruelty-free Cosmetics:** The trend towards vegan and cruelty-free cosmetics presents an opportunity for brands to respond to the growing demand for ethical and conscientious products. - **Flexible Coverage:** The trend towards flexible coverage in beauty products presents an opportunity for brands to create versatile makeup products that cater to a wider range of skin types and preferences. ### Sectors Adopting This - **Beauty and Cosmetics:** Solid foundation sticks and vegan, cruelty-free cosmetics present an opportunity for the beauty and cosmetics industry to cater to consumers that prioritize convenience and ethics. - **Skincare:** The incorporation of skin-caring ingredients in solid foundation sticks present an opportunity for the skincare industry to develop products that provide both cosmetic and skincare benefits. - **Retail and E-commerce:** The trend towards flexible coverage presents an opportunity for the retail and e-commerce industry to cater to consumers seeking personalization and options for customizing their makeup routine. ## Related on Trend Hunter - [Sheer Foundation Sticks](https://www.trendhunter.com/trends/charlotte-tilbury-foundation-stick.md) - [Buildable Foundation Sticks](https://www.trendhunter.com/trends/huestick-complexion-stick.md) - [Dual-Purpose Beauty Sticks](https://www.trendhunter.com/trends/dualpurpose-beauty-stick.md) - [Skin Tint Serum-Balms](https://www.trendhunter.com/trends/beauty-balm-serum-boosted-skin-tint.md) - [Skin Defense Foundations](https://www.trendhunter.com/trends/sunveil-foundation.md) - [Skin-Caring Bronzer Sticks](https://www.trendhunter.com/trends/beach-freak-bronzer-stick.md) - [Hydrating Botanical Foundations](https://www.trendhunter.com/trends/botanical-foundation.md) - [Nourishing Skin-Focused Foundations](https://www.trendhunter.com/trends/skinfocused-foundation.md) - [Anti-Aging Makeup Sticks](https://www.trendhunter.com/trends/skin-rewind-complexion-stick.md)